The Sally Beauty Holdings Cultivate accelerator program empowers female entrepreneurs and provides them with the tools needed to grow their businesses within the beauty community
Sally Beauty Holdings announced all four brands selected for the 2020 Cultivate Cohort have been granted distribution. Customers will be able to purchase Peculiar Roots, UniQurl, and Pattie Yankee Products at select Sally Beauty stores, and online at SallyBeauty.com and CosmoProfBeauty.com. In addition, True + Pure Texture will continue to be available online at SallyBeauty.com and CosmoProfBeauty.com. The Sally Beauty Holdings Cultivate program is designed to empower female-founded beauty brands and help bring their visions and business plans to life.
Sally Beauty has a long history of supporting and launching female-founded businesses. It was the first national beauty retailer to distribute popular women-owned hair care brands like Made Beautiful and Mielle Organics. Providing widespread distribution of these brands from their earliest days helped accelerate their businesses into becoming some of the most well-known and loved hair care brands sold today. Continuing this legacy, Sally Beauty Holdings launched Cultivate – For Women by Women in 2018 as a business accelerator program to help female beauty entrepreneurs grow their businesses.
“We have always recognized a need for female entrepreneurs to have a platform to effectively expand their businesses,” said JC Johnson, Group Vice President, Digital Strategy and Innovation, Sally Beauty Holdings. “We are proud of the four incredible brands and are excited to be part of their journey. We look forward to partnering with many more emerging brands and female entrepreneurs in the future!”
This year’s finalists consisted of an inspiring and accomplished group of female-founders. As part of the retailer’s commitment to invest in emerging brands, Sally Beauty Holdings chose to support all four deserving female-founders because their products are unique and each fills a current gap in the market. Sally Beauty Holdings rewarded the Cultivate Cohort brands with business grants worth a combined total of $60,000 and exclusive access to a virtual 4-week retail readiness boot camp that culminated with a pitch presentation. During the virtual presentation, each brand received valuable feedback from key leaders such as Chief Executive Officer Chris Brickman, Chief Merchandising Officer Pam Kohn, Sally Beauty President John Goss, and Cosmo Prof President Mark Spinks. In addition to distribution, Sally Beauty will be putting Marketing support against all of the brands through its social, digital, e-commerce, and in-store channels, where applicable.
