JCPenney has expanded its women’s private brand portfolio by launching the Ryegrass collection. Combining intentional design and luxe fabrics, the assortment of blouses, dresses, skirts, denim, shorts, vests and jackets layer for an effortlessly sophisticated look. The Ryegrass line is available exclusively at JCPenney in 400 stores and on jcp.com.
“The Ryegrass collection represents how we are raising the bar in our women’s private brand portfolio to offer our customers more elevated, on-trend styles,” said Michelle Wlazlo, executive vice president and chief merchandising officer. “It sets the tone for JCPenney’s view on approachable, luxurious apparel and commitment to high-quality style at a tremendous value.”
With beautiful silhouettes and thoughtfully crafted details, the collection features tie-neck halter dresses, tiered and asymmetrical skirts, high-waist denim and faux-suede and leather jackets. From neckline to hemline, each Ryegrass piece is designed with feminine touches like delicate pleats, ruching and self-covered buttons to create a vintage look and feel.
The addition of the Ryegrass brand represents the fifth new private brand to join JCPenney’s women’s apparel portfolio in the past six months, following the introduction of Stylus styleisure apparel last fall and three new swim brands — Mynah, Decree and Sonnet Shores — earlier this spring. The women’s assortment has also recently seen successful refreshes to its A.n.a (A new approach) casual denim brand, Xersion activewear brand and the Liz Claiborne collection. Customers can expect more newness to the women’s private and national brand offerings throughout 2021.
