About-Face Beauty, the makeup brand by Ashley Frangipane (known professionally as Halsey) announced its fourth drop.
New from the Shadowstick collection, the adult crayons for the eyes are three old, pigment-rich colors, with a high matte finish for all-over shading and defining, graphic looks. Luscious lip colors pop with the Light Lock extensions as three smooth glosses are introduced with a glass-like finish. Warm, high-beam bronze tones give skin a golden glimmer and shine with Light Lock Stick and unique hybrid Powder formula.
The about-face Summer range radiates hazy romanticism, tender innocence, creative cool and dream-like imagery, the brand said.
“There is a unique intensity, neutrality and wistful affection for the colors in my summer collection,” said Halsey, About-Face founder and chief creative officer. “It’s dramatic but familiar and approachable, even if you have never tried an orange shadow. But beyond the color pay-off is the dreaminess and creaminess of these formulas that draw you in.”
