Newswire Wellness & Beauty

Minority-Owned Beauty Brand, GRW for Hair, Announces Pre-Launch Exclusive Partnership with BoxyCharm

SOURCE GRW for Hair

GRW for Hair is part of a minority-owned incubator program that prioritizes successful black ownership and innovative partnerships in diversity development.

GRW for Hair is the new inclusive plant-powered + purposeful hair care brand formulated for all hair types and textures. GRW is a proud partner of Black Progress Matters, the organization that enables the development of successful Black ownership.

“I struggled with my hair my entire life; I am biracial, and have a unique mix of my mom’s hair and my dad’s hair. I could never find products dynamic enough to work for me. This inspired me to create GRW, a flexible collection of wide-reaching, ultra-nourishing hair care essentials workable for all different hair types and textures,” – Gabrielle Dovey, Creator, GRW for Hair, RN BSN, Registered Nurse.

The best beauty secrets are those that are found amongst friends. At GRW, the beauty formulations stem from the imaginations of best friends and beauty connoisseurs, Gabrielle Dovey and Lexi Anczok. GRW is their secret to keeping their hair youthful, strong, healthy, fun, and fresh. Their GRW for Hair opening assortment of products includes The Ultra VIP Day + Night Hair OilThe Everything Hair + Scalp Mask, and The Beauty Boost Hair Supplements.

BoxyCharm is featuring GRW’s Ultra VIP Hair Oil and Beauty Boost Hair Supplements in their exclusive Charm Room for a pre-launch exclusive available to BoxyCharm members only. The full GRW collection is scheduled for an October 2021 launch.