Sam Edelman, a brand best known for its iconic women’s shoes, today launched its first-ever Eau de Parfum, Signature by Sam Edelman. The fragrance is inspired by the effortless elegance, feel-good spirit and aspirational style of the Sam Edelman brand. Fragrance designer Raymond Matts partnered with Firmenich Principle Perfumer Frank Voelkl to create a scent that evokes feelings of empowerment and accomplishment, akin to the confident feeling of stepping out in a great pair of heels.
Signature by Sam Edelman is spirited and refined with whimsical florals intermingling with refreshing greens and warm wood notes. The comforting, warm woody base of the fragrance is created with sandalwood and heart woods, perfectly balanced with inviting florals of mimosa and airy blooms. A unique sense of enticement is composed through an innovative capture of “margarita mist” enhanced with green florals – a symbolic representation of Sam Edelman’s signature Pantone color.
“My creative process with fragrance is the same as with fashion and footwear, the same inspirations, and the same feelings and emotions,” said Sam Edelman. “Signature by Sam Edelman is a scent for those who aspire, those who crave expression and those on a journey to find their own signature. The scent is uplifting, and just like your favorite pair of shoes, will carry you through the adventures of life.”
The brand took an artisanal approach to crafting the Signature by Sam Edelman bottle, using raw materials to design the sculptural top and a striking bottle silhouette that embodies the irreverence, modern elegance and spirit that is essential to the brand. The final product: an interpretation of a shoe, quite literally taking the shape of a heel.
“ScentBeauty is thrilled to have partnered with Sam Edelman to bring his exquisite signature fragrance to the luxury market,” said Stephen Mormoris, CEO ScentBeauty, Inc. “I strongly believe that Sam Edelman’s rarified sense of craftsmanship is beautifully expressed in olfactory terms with his first Eau de Parfum.”
The launch of Signature by Sam Edelman further supports the brand’s sustained category expansion, joining the Sam Edelman Lifestyle collection including shoes, handbags, kids’ shoes, outerwear, dresses, and sunglasses.
