Cheekbone Beauty recently announced its launch on Sephora.ca. The Indigenous owned brand is now offering a curated assortment of its beloved SUSTAIN collection – including two new products, Mascara and Blush/Bronzer – available exclusively online on Sephora.ca.
“We are thrilled to partner with Sephora Canada,” says Jennifer Harper, founder and CEO, Cheekbone Beauty. “Joining their incredible platform allows us to further amplify our mission to create spaces of representation within the beauty industry for Indigenous youth.”
Sustainability is inherently embedded in Indigenous cultures. Focusing on cruelty-free ingredients and innovative biodegradable packaging, the Canadian cosmetic company partners with creative business ally Sid Lee to help elevate Cheekbone Beauty’s vision to ensure balance between human beings and nature for future generations. The new branding and packaging design, inspired by the vibrant colours found in nature, is the first element of their collaboration.
“We are proud to launch Cheekbone Beauty on Sephora.ca and excited to be making its unique range of beauty products available to our clients” says Jane Nugent, Sephora Canada’s Senior Vice President of Merchandising. “Ensuring representation within our brand offering that is reflective of Canada’s rich diversity is also central to our mission of creating an inclusive beauty experience and sense of belonging for everyone. We know our clients will be thrilled to discover all that Cheekbone Beauty has to offer”.
