IPSY, a BFA (Beauty For All) Industries brand, has announced the launch of Glam Bag x Addison Rae. The fifth edition of IPSY’s Glam Bag X program is a collection of beauty favorites curated by Addison Rae, content creator, actress, singer and co-founder of ITEM Beauty with incubator Madeby Collective.
With more than 100 million followers across social media, Addison brings her bright energy and strong connection to her followers to this edition of the Glam Bag X. This follows the previously highly-coveted collections from Patrick Ta, Khloe Kardashian, Halsey and Huda. Addison is no stranger to IPSY as well — she battled Khloé Kardashian, the Keeping Up with the Kardashians star, in a hilarious, face-to-face tiny hands “Make-Off” challenge last fall.
“I’m so excited to finally share that I’m the next curator! I love IPSY because we both believe in self-expression. Whatever inspires yours, I’m totally here for it,” Addison Rae shared. “I can’t wait for you to see everything I picked for my Glam Bag X collab. I’m completely obsessed with throwback looks, so my Glam Bag X is like a trip back to the ’90s—but with a modern twist everyone will love. I included my favorite brands to help me show you my fave looks, products, and moments from the most epic beauty decade ever.”
Glam Bag x Addison Rae recipients will be delighted by a total of eight full-sized products worth up to $500 for just $55. Five of the products are tailored to individual preferences via IPSY’s proprietary machine learning technology, IPSY Match, and three can be chosen from a personalized assortment. The collection will include Addison’s top selects from coveted brands such as PAT McGRATH LABS, STILA, ANASTASIA BEVERLY HILLS and KINSHIP, among others, as well as bestsellers from her line, ITEM Beauty.
“With her unmatched self-confidence and genuineness, Addison has quickly become one of the biggest stars in the world, inspiring many others through her self-assurance and ability to be the best version of herself,” Emine ErSelcuk, BFA’s SVP of Merchandising, said. “At IPSY, our goal is to inspire self-expression—a goal we share with Addison—which is why we’re so excited to bring this fifth edition of our Glam Bag X to life for all Ipsters.”
Glam Bag X is currently available as a quarterly upgrade for Glam Bag and Glam Bag Plus members and ships every three months. The full Glam Bag x Addison Rae collection drops in February, and members can reserve their spots for this limited-edition run at ipsy.com/glambagx.
