Mally Roncal, celebrity makeup artist and founder of Mally Beauty, recently announced the relaunch of her eponymous pro-inspired makeup line. The relaunch is underscored by the brand’s new campaign, ‘Life is Better with Makeup.’ The campaign brings to life the core essence of Mally Beauty – that makeup is powerful, a confidence booster, mood-lifter, and a fun form of selfcare.
Since inception, Mally Beauty’s mission has been to empower everyone to feel their most confident. The brand believes that a day-to-day full-glam beauty routine sparks joy and creates a ritual to look forward to. The ‘Life is Better with Makeup’ campaign illustrates this message, inspiring women to add glamour to their everyday routine, even in unexpected places like the gym, while giving birth, or completing household chores.
Roncal looks beyond the trend of “no makeup makeup” and minimalism by embracing what she calls “Maxed-Up Makeup.” To usher in this new era of bold beauty, the brand will release the Maxed-Up Makeup Kit, a limited-edition kit of six Mally Beauty products including the best selling Poreless Face Defender, The Plush Pen Concealer, Evercolor Shadow Stick, Evercolor Starlight Waterproof Eyeliner, More is More Mascara, and Positive Color Lip and Cheek Stick. The curated full sized assortment gives consumers the creative freedom to create any look they want to face, no matter what the day brings. The first 10 people to purchase the kit automatically win a personalized virtual masterclass with Mally Roncal herself. Winners will learn tips, tricks, and techniques for applying makeup that allows them to feel glamorous, even when doing the most mundane everyday task.
