Finishing Touch Flawless recently announced its yearlong partnership with American actress and producer Emma Roberts. Roberts joins Finishing Touch Flawless™ as the new face of the brand, helping to reinforce the brand’s position as the leader in gentle and effective everyday beauty solutions for women through a new multi-media marketing campaign.
As the brand’s latest ambassador, Roberts will highlight the Finishing Touch Flawless™ brand’s best-selling beauty and skincare staples that provide simple and effective solutions to obtaining beautiful and healthy skin. The Finishing Touch Flawless™ creative marketing campaign, consisting of social and digital media features, retailer displays and digital product pages, will focus on the brand’s modern design and thoughtful product innovation to promote healthy skin among consumers. Throughout the year, Roberts will also reveal her personal favorite products across her social media channels. The campaign debuts nationwide on April 19, 2022.
“To balance a busy lifestyle, I naturally gravitate towards simple, beautiful products and tools that are good for my skin and efficient to use in my daily beauty routine. So when I was approached to represent Flawless as an ambassador, it felt like the perfect fit,” said Emma Roberts. “Finishing Touch Flawless™ has a wide array of gentle solutions that help you achieve healthy skin so you can look and feel your best every day.”
“We are extremely excited to welcome such a beautiful role model to our Finishing Touch Flawless™ family,” Stacey Ramstedt, VP of Marketing at Church & Dwight, said. “Emma has many qualities that represent what our consumers are looking for today – to feel confident, comfortable and naturally beautiful in your own skin. As a mom and public figure who is constantly on the move, Emma makes it all look effortless with the help of a simplified beauty routine, making her the perfect representative for Finishing Touch Flawless™!”
