Kylie Minogue and Scent Beauty Inc. announce the United States relaunch of Kylie Minogue Darling Eau de Parfum, her signature fragrance on ScentBeauty.com and in key retailers today after successfully relaunching in countries including the United Kingdom, Spain, France, and Australia earlier this year. Kylie Minogue Darling Eau de Parfum is a modern, longer-lasting version of Darling, that beautifully recreates the iconic and beloved original fragrance.
The original Darling was launched to great success in 2006 and with Kylie’s enduring star power, it is no surprise that Darling is making a comeback. Firmenich Perfumer Ilias Eremendis captured the beauty of the original scent architecture but in a modern, vegan formula. Darling is a floral fragrance as thrilling as the pop darling who inspired it with playfully luscious top notes of passionfruit, freesia and lychee, a soaring floral heart of lily and boronia flower and a warm, lingering dry down of sandalwood, amber wood and vanilla.
As for the relaunch of her signature fragrance, Kylie remarks, “Darling holds a very special place in my heart. It is such a joy to share this beautiful scent with my fans once more.”
Darling’s bottle and pack design reimagine the original through a modern lens: a shimmery pink, sleek bottle, with a lace-textured cap and all the glamour of the original. Darling has been reimagined to be modern, floral, and simply irresistible not unlike Kylie Minogue herself.
Scent Beauty Inc.’s, CEO, Stephen Mormoris shares, “The original launch of Darling was a momentous occasion in the fragrance world. Kylie connected deeply with her fans and customers and it was a global success. This time around is no different, Kylie is a timeless beauty, sharing a timeless scent. We are thrilled to be re-releasing this classic with a modern twist into the market.”
Kylie Minogue Darling is available online at ScentBeauty.com in 8 ml, 30 ml and 75 ml, where you have the option to order a discovery size and get a coupon for $10 off the full-size bottle.