Whether cozying up by the fire with an indulgent cocktail or treating yourself post-slopes, winter isn’t just a season, it’s a lifestyle. This winter, Baileys Original Irish Cream Liqueur has teamed up with world-renowned celebrity stylist and designer Jason Rembert to blend the worlds of indulgence and high fashion with the release of the first-ever Baileys Marshmallow Puffer Jacket. Inspired by everyone’s favorite hot chocolate accessory – the marshmallow – with its signature shape, texture and color, the Baileys Marshmallow Puffer Jacket will take your fit checks to the next level and perfectly accompany a delicious Baileys Hot Chocolate no matter where the season might take you.
For his entire adult life, Rembert has enjoyed Baileys Hot Chocolate amongst family and friends during various winter happenings from hosting get-togethers at home to annual getaways. This sense of nostalgia and joy inspired him to bring this special cocktail to life in the form of his preferred art form – fashion design – resulting in the Baileys Marshmallow Puffer Jacket which is perfect for the winter season and beyond. Taking cues from the signature rounded shape, soft texture and the puffiness of a fresh, perfectly toasted marshmallow, the Baileys Puffer Jacket emanates a whimsical yet fashion-forward appeal. Baileys’ first-ever piece of Treat Couture is available in limited quantities this season.
“When it comes to the colder weather months, there is nothing like a Baileys Hot Chocolate topped with marshmallows,” said Rembert. “Being able to now use my talents to design Baileys’ first-ever piece of Treat Couture that takes inspiration from my favorite winter cocktail and allows people to wear it is a true full circle moment for me.”
The one-of-a-kind Baileys Marshmallow Puffer Jacket designed by Jason Rembert is available now in limited quantities for nationwide shipping for those over the age of 21 on JasonRembert.com. And for inspiration on how to style the Baileys Marshmallow Puffer Jacket this season, check out Rembert and his good friend Joan Smalls, as they explore the lifestyle and indulgent fashion statements that Baileys cocktails can inspire.
“This season, we’re giving you more ways to treat yourself, whether sipping on a Baileys cocktail or bundling up in the ultimate Marshmallow Puffer Jacket – Baileys’ first-ever piece of Treat Couture created by stylist & designer Jason Rembert,” shared Sophie Kelly, SVP of whiskies and liqueur, Diageo North America. “This fabulous puffer is reminiscent of everyone’s favorite hot chocolate accessory, the marshmallow, and we think his design is the perfect attire to wear while enjoying an indulgent Baileys cocktail this winter.”
To receive exclusive updates on future Baileys Treat Couture drops, consumers can enter their information at treatcouture.baileys.com. To purchase a bottle of Baileys Original Irish Cream to enjoy all season long, the liqueur is available wherever spirits-based beverages are sold for a suggested retail price of $25.99 for a 750ml bottle. Enjoy Baileys Original Irish Cream neat, over ice, in coffee, hot chocolate, cocktails or even over ice cream. Baileys encourages consumers of legal drinking age to treat themselves responsibly this season. For more information, please visit baileys.com.