One of the hottest topics in skin care right now is the skin barrier. Whether you’re actively scanning store shelves for a new facial moisturizer (or simply scanning your social media feed) you have likely come across some “skin barrier” mentions. From product labels to magazine ads to Instagram captions, caring for your skin barrier is being touted as the secret to great skin.
If you’re like us, however, you’re probably wondering what all the buzz is about. What exactly is the skin barrier, anyway? To dive into the details and discover why the skin barrier is so important, we turned to skin care guru Peter Thomas Roth.
An influential segment leader in the beauty industry, Roth’s eponymous skin care line is the number one privately held prestige skin care brand in the USA. Known for creating breakthrough formulas that deliver astonishing results, Roth leads all research and development efforts at his state-of-the-art lab and manufacturing facility.
The latest product innovation to emerge from his lab is Water Drench Hyaluronic Cloud Rich Barrier Moisturizer, a cream formulated specifically for the skin barrier. Here, Roth breaks down “skin barrier” science and reveals everything you need to know.
What is the skin barrier and why is it important?
The skin barrier is the outermost layer of skin that helps prevent moisture loss by defending against the drying and distressing effects of external dehydrators. Common dehydrators include blue light, pollution, severe weather, air travel, heat, air conditioning and overly drying skin care treatments.
What are signs of skin barrier damage?
Redness, dryness and irritation are all signs of dehydration, which means your skin barrier may be damaged and more vulnerable to external dehydrators.
How can you improve your skin barrier?
A rich barrier cream that helps replenish moisture is key!
Tell us about your new Water Drench Hyaluronic Cloud Rich Barrier Moisturizer.
My customers now have two Water Drench moisturizers to choose from—the original, which is light as a cloud, or my new rich cream. My Water Drench Hyaluronic Cloud Rich Barrier Moisturizer is perfect for drier skin because it drenches your skin with protective moisture and provides 120 hours of enhanced hydration with 3% HydraFence, a new breakthrough ingredient. Brilliant!
Why is Water Drench Hyaluronic Cloud Rich Barrier Moisturizer perfect for the skin barrier?
The formula feels so rich and moisturizing, your skin barrier is going to love it! However, what makes this cream so amazing is that it’s clinically shown to strengthen the skin barrier immediately… you won’t believe your eyes! The secret is an innovative Moisture Barrier Boosting Complex, which helps increase the look of skin thickness, firmness and elasticity to combat the drying effects of external dehydrators. There’s also a 30% Hyaluronic Acid Complex that draws in water and 2% BioWave, which helps to prevent future moisture loss.
Besides supporting your skin barrier, why is keeping your skin moisturized important?
Moisturized skin is younger-looking skin! Staying consistent with your skin care routine and applying a moisturizer every day and night will help keep your skin looking plump and youthful. My Water Drench Hyaluronic Cloud Rich Barrier Moisturizer is clinically proven to reduce the look of fine lines and wrinkles immediately and over time.