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The Vitamin C Skin Care Obsession

Photos Courtesy of Peter Thomas Roth

In recent years, Vitamin C consistently ranks as one of the top-searched skin care ingredients on the Internet. The query, “What does Vitamin C do for your skin?” dominates Google searches and everyone is clambering to get their Vitamin C fix.

From brightening the look of dark spots to reducing the signs of aging, search results reveal that Vitamin C does quite a lot for your skin. As such, it’s no wonder this multi-benefit ingredient is winning over the Internet. However, more unclear is the answer to “why now?” Vitamin C is not a new ingredient and has been used in skin care formulations for years—why the current obsession?  

To get the answer and learn more about this popular ingredient, we turned to skin care guru Peter Thomas Roth. An influential segment leader in the beauty industry, Roth’s eponymous skin care line is the number one privately-held prestige skin care brand in the USA. Known for creating breakthrough formulas that deliver astonishing results, Roth leads all research and development efforts at his state-of-the-art lab and manufacturing facility.

The latest product innovation to emerge from Roth’s lab is Potent-C Brightening Vitamin C Moisturizer, which is part of his Potent-C collection—a customer favorite. Here, Roth talks about the science behind Potent-C and why Vitamin C, the key ingredient in this collection, is generating buzz.  

Why is Vitamin C such a popular skin care ingredient now? 

Vitamin C has been around for a while but is notoriously unstable. Due to the instability of traditional Vitamin C, formulas with this ingredient often become discolored and less effective over time. Fortunately, now there’s an alternative! My chemists and I pioneered the use of THD Ascorbate, an ultra-stable form of Vitamin C. As this scientific breakthrough ingredient becomes more widely used in skin care, people are seeing amazing results. Word is spreading like wildfire and the popularity of Vitamin C is off the charts!

Tell us about your Potent-C collection. 

When my Potent-C collection launched several years ago, no one was talking about THD Ascorbate yet… but we knew we had a winner! This mega-potent form of Vitamin C is not only ultra-stable, but it’s also 50 times more powerful than traditional Vitamin C.

When searching for a Vitamin C product, what should people look for? 

Make sure your skin care product has enough Vitamin C to make a noticeable difference! I always use the most effective active ingredients at the maximum strength possible. I put the ingredients and percentages on the front of my packaging in a big font so my customers know what they’re getting! Working with my chemists, I found that the most efficacious concentration of Vitamin C for leave-on products is 10% or higher, so my Potent-C leave-on products have at least that amount.  

Why is Potent-C Brightening Vitamin C Moisturizer a great Vitamin C option? 

My new Potent-C Brightening Vitamin C Moisturizer is packed with 10% THD Ascorbate Vitamin C and amplified with 3% Vitamin E and Ferulic Acid for the ultimate trifecta! The formula is clinically proven to improve the appearance of fine lines, wrinkles and skin tone for brighter, younger-looking skin.

What makes Potent-C Brightening Vitamin C Moisturizer unique?

My philosophy is simple: breakthrough formulas. Astonishing results. With my Potent-C Brightening Vitamin C Moisturizer, I really wanted to innovate and take things to the next level. My chemists and I researched ingredients from all over the world and discovered a cutting-edge Antioxidant Superfood Complex. Rich in Calcium, Zinc and Vitamins A, C and B3, this scientifically engineered complex combats the aging effects of environmental stress to help maintain and enhance brightening results. My Potent-C Brightening Vitamin C Moisturizer is supercharged with this ingredient and the results are fabulous! 

You’re going to look gorgeous.