Ken Paves knows first-hand how far the beauty industry can take a person. From growing up in a working-class family in Detroit, to now working with the likes of Oprah and Victoria Beckham, and showcasing his work on the covers of most global fashion magazines, the beauty industry has brought him great success.
That’s why he has partnered with non-profit Beauty Changes Lives to launch Know Beauty Secrets, a campaign dedicated to bringing more awareness and attention to the rewarding careers that are part of the $49 billion dollar beauty industry.
“There is a bit of a stigma surrounding work in the beauty industry. Often times people look down upon those who have chosen a path in the beauty field or see it as a ‘backup’ to jobs that require a college education,” commented Lynelle Lynch, founder of Beauty Changes Lives, “that’s why we launched this campaign, to help shift the narrative and perception around working in the beauty world.”
Beauty Changes Lives’ mission is to make the beauty and wellness profession a first-choice career. To date it has helped over 1000 people join the beauty world through the support of scholarships and mentorships.
“I am so grateful for what my career has afforded me and that it has allowed me to turn my passion into giving back. I was honored when Beauty Changes Lives approached me about being the face of their outreach campaign,” commented Ken Paves. “Their mission of empowering the next generation of beauty professionals through scholarships, mentorships and more is in complete alignment with my values and my road to beauty. Because of the support I had from my family, especially my mother, I was able to have this amazing career. I am that person where Beauty did Change my Life.”
The Know Beauty Secrets campaign is a collaborative effort between some of the world’s leading beauty companies working to bring together and organize the thousands of companies and millions of employees in the salon and spa world by making it easy for them to support this campaign. Beauty Changes Lives will be providing guidelines, promotional materials, and social media tools to allow these companies and salon and spa pros to effectively and consistently share their stories and support campaign activities.
ABOUT BEAUTY CHANGES LIVES: Beauty Changes Lives is a non-profit organization dedicated to empowering and equipping the next generation of beauty professionals by providing valuable resources, scholarships, education, and mentorship opportunities. In a time when it’s never been more important to support the industry, all proceeds raised in support of Beauty Changes Lives go to changing the lives of beauty professionals. Since its founding, the organization has raised over $7.5M in scholarships, awarded over 700 scholarships, and changed over 1000 lives. Beauty Changes Lives is shaping the future of the industry. To make a donation, please visit https://beautychangeslives.org/donate/
