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Ernesta Launches Beta Program, Offering Custom-Sized Rugs Across the U.S.

SOURCE Ernesta

Ernesta, a new direct-to-consumer custom-sized rug company, recently announced the launch of its Beta ecommerce program today. Ernesta provides designer quality, custom-sized area rugs, crafted to fit your room perfectly. The Beta launch allows consumers to select and size their own rug for the first time, continuing Ernesta’s momentum after the overwhelming success of its invitation-only Alpha program earlier this year.

“We are thrilled to launch our Beta program after the incredible response we received during our Alpha phase,” said John Foley, CEO of Ernesta. “The success of this program confirmed that consumers are eager for more elevated rug designs, and they truly value the impact of a custom-sized, well-tailored rug. We’re excited to help consumers and designers transform any room with a stylish foundation for which they will be proud.”

Now on, customers can explore a curated collection of rugs available in thoughtfully selected materials and colorways, designed to be custom-sized to fit their rooms perfectly. Ernesta’s Beta program also introduces a premium sample experience that allows customers to select up to five samples, giving them the ability to see and feel the materials and textures in their own home before making a purchase. This hands-on approach ensures that customers can choose an area rug that reflects their design aesthetic and have it sized perfectly for their space.

“Our inaugural rug collection of high-quality, elevated classics was curated from an exhaustive search and review of thousands of samples,” said Rosa Glenn, Ernesta’s Chief Merchant. “These offerings represent the core of our brand; exceptional-quality solids and easy patterns in various fibers, weave constructions, and price points. We have exciting plans for future product expansions, including an increased pattern voice and color offering.”

The Beta program expands Ernesta’s geographic reach, initially delivering to 3,700 zip codes in New YorkDallasMiami, and Chicago and quickly growing to 30,000 zip codes across the country, a significant increase from the Alpha phase. The company also offers flexible delivery options, including a white glove service, where a team of professionals will deliver and install the rug, ensuring a hassle-free experience.

Ernesta is committed to placing the consumer at the heart of the company. Its one-of-a-kind sample program will improve upon the DTC rug shopping experience by allowing customers to choose up to five samples for $50, which they’ll get back as a credit toward their rug purchase. The samples will arrive in a beautifully-branded box and will direct customers to resources for how to size their room for just the right fit. Ernesta will also offer the support of design consultants who can provide guidance on choosing and sizing customers’ rugs.

Interest in Ernesta’s Alpha program far exceeded expectations in being oversubscribed. It also provided valuable feedback from its first customers, informing the development of Ernesta’s Beta program, particularly in regards to the sampling program and delivery options. Customers coming to will also experience its new, elevated brand identity.

Due to the overwhelming consumer response to the Alpha program, access will be gated during the Beta program. is available to the public, allowing anyone to browse Ernesta’s assortment, but only those who have signed up and are granted access into the Beta program will be able to make purchases. This will enable Ernesta to manage demand closely and provide an exceptional experience to its customers as it rolls out to markets across the U.S.