IKEA Canada launches Kreativ, the new and intuitive experience that enables customers to fully integrate design solutions and visualize their own living spaces. IKEA Kreativ combines decades of the brand’s life at home expertise with the latest developments in spatial computing, machine learning and 3D mixed reality technologies.
“IKEA Canada is passionate about helping people create a better life at home, and we continuously look to add value to our customers’ experience, both on and offline” said Carmen Ciesielski, Director of Home Furnishing and Design at IKEA Canada. “IKEA Kreativ is about enhancing our omnichannel effort to create solutions that are innovative, while also enabling consumers to creatively visualize how to design their ideal home.”
The core technology of IKEA Kreativ was developed by Silicon Valley AI (Artificial Intelligence) specialists, Geomagical Labs, which Ingka Group (IKEA Retail) acquired in April 2020. The easy-to-use experience aims to inspire customers, unlock their creativity, and help them visualize how home furnishing solutions will look, fit, and function in their homes, through lifelike interactive design.
