Features Hamptons Living

The Montauk Beach House & Article Bring ‘70s Vibes to The Beach

Photo courtesy of Michelle McSwain

In honor of the Montauk Beach House’s 70-year celebration, the hotel partnered with Article to outfit the space with the company’s ’70s-inspired outdoor collection.

The Montauk Beach House, one of Hampton’s most talked about hotels, is celebrating 70 years of serving the Montauk community. The Montauk Beach House will be paying homage to its former tenant, the Ronjo Resort Motel, by transforming their space into a ‘70s oasis with help from online modern furniture brand, Article’s, which recently launched its ‘70s-inspired collection: The ’70s Edit.

“Back in 2012 the owner of the Ronjo handed over the space to us, and it’s been uphill ever since. We’ve kept some aspects of the old space, the Tiki heads and a hidden sign out by our grill, but this year we really wanted to kick it up a notch,” said the hotel owner Larry Siedlick. “Utilizing the furniture in Article’s recent ‘70s Edit collection allowed us to bring in that nostalgic yet high-quality feel to our space.”

“As an online-only furniture brand, experiential partnerships allow customers to interact and experience our furniture in a more delightful way than a typical showroom visit,” said Duncan Blair, VP of marketing at Article. “With a legacy that dates back to the ‘70s but a modern aesthetic, our partnership with the Montauk Beach House is the perfect way to bring Article’s ‘70s outdoor collection to life.”

Article offers a curated catalog of stylish, high-quality furniture, paired with a great online shopping experience and an in-house delivery team that makes shopping easy and enjoyable. The ‘70s Edit, is Article’s contemporary take on design elements the ‘70s was famous for — earthy tones, natural materials and playful pops of color. To recreate themes from The Ronjo, Montauk Beach House will feature items from the ‘70s Edit, such as the Avila Beach Sand Swivel Chair, the Kera Beige Coffee Table, Gota Vault Yellow Outdoor Pillow Set in addition to some of the company’s most popular outdoor pieces, like items from the Kezia collection.

To mark the partnership and celebrate the ‘70s all summer long, The Montauk Beach House is renaming its bar and grill The Ronjo Bar & Grill, an ode to its former tenant. The bar will be re-designed into a tiki-inspired space reminiscent of the original design, equipped with a dedicated ‘70s-inspired cocktail menu featuring Mai Thais and Painkillers.

To learn more about the Montauk Beach House please visit thembh.com or on Instagram at @thembh, and to shop Article’s The ‘70s Edit visit article.com.