Digital star and artist Nailea Devora has been named the newest Revlon Global Brand Ambassador, joining the ranks of Ashley Graham and Megan Thee Stallion as the latest face of the iconic beauty brand.
21-year-old Nailea has rapidly grown her social media following since 2020, now amassing over 19 million followers because of her unapologetic personality and humorous, relatable content. Originally hailing from El Paso, Texas, Nailea remains deeply connected to her roots and takes pride in embracing her rich heritage. As the daughter of Mexican immigrants, she embodies the spirit of a proud Latina, and is fluent in both Spanish and English. She has also become a notable tastemaker in the realms of fashion and lifestyle, showcasing her impeccable sense of style daily on her platforms.
“Growing up, I remember watching my mom do her makeup and always using Revlon lipstick – she never left the house without a bold, red lip! And that’s really how I first fell in love with beauty,” said Nailea. “To be able to now partner with a brand as iconic as Revlon, and hopefully inspire people from all over the world to express themselves through makeup and style, is such a dream come true.”
“Our brand mission has always been to amplify voices, challenge convention, and break barriers, and we’re constantly looking to partner with changemakers and budding talent who are not afraid to take risks – which is exactly what we see in Nailea,” said Maribelle Orengo, Vice President of Revlon Brand. “Nailea not only embodies our brand values, but she represents two of our biggest growing consumer bases of Gen Z and Hispanic/Latin Americans. We’re excited to grow our Revlon family to be even more inclusive, diverse, and representative of all ages and backgrounds.”
In her role as a Global Brand Ambassador, Nailea will be creating social media content across Revlon’s platforms, including Instagram and TikTok, in support of upcoming launches. She will also be featured on in-store displays starting this fall and will be part of Revlon’s digital media and advertising in 2024.
