Hard Candy is teaming up with MGM (Metro-Goldwyn-Mayer), an Amazon Company, to launch a limited-edition Wednesday makeup collection inspired by the hit MGM Television produced series for Netflix. Whether black is your happy color or you are looking to go bold and be the strange you want to be, this collection will satisfy every peculiar desire.
“As a brand deeply rooted in creativity, we are thrilled to collaborate with MGM for this collection,” said Curan Mehra, CEO of Hard Candy. “Wednesday redefines ‘normal’ and we know our community will create incredible, otherworldly looks this Halloween.”
Robert Marick, Head of MGM Consumer Products, said, “Through this collaboration with Hard Candy, we are proud to give fans the opportunity to try their hand at creating makeup looks inspired by Wednesday and her friends at Nevermore Academy.”
Wednesday follows Wednesday Addams’ misadventures as a student at Nevermore Academy, a very unique boarding school snuggled in deepest New England. This series marks the first time fans get to see the character of Wednesday not only in a new boarding school environment, but also as a teenager. Wednesday attempts to master her emerging psychic ability, thwart a monstrous killing spree that has terrorized the local town, and solve the supernatural mystery that embroiled her parents 25 years ago — all while navigating her new and very tangled relationships at Nevermore. The series, which debuted in November 2022, launched at #1 in 83 countries. It has also become the #1 most watched English-language series of all time on Netflix shortly after launch.
