Paris Hilton and her next-gen media company, 11:11 Media, have teamed up with Walmart to exclusively launch Paris Hilton’s “Be An Icon” Collection of kitchen and home products. The collaboration will introduce a suite of cookware, bakeware, serveware, cutlery, drinkware and accessories catering to the most chic home cooks and entertainers.
The “Be An Icon” collection will feature over 20 products such as non-stick cookware sets, cosmetic mini fridges, iridescent glitter drinkware, tea and coffee items, cutlery sets and entertaining essentials. The assortment was thoughtfully curated by Paris Hilton herself to reflect her distinct style, featuring iconic colors, glitter, along with metallic and glam finishes that will create a sense of fashion and trendiness in the kitchen and home.
“I enjoy being in the kitchen and I wanted the products I use to cook, to reflect my signature style. The “Be An Icon” collection at Walmart is glamorous and functional” said Paris Hilton (CEO of 11:11 Media). “Cooking is a bonding experience, and I curated every item in the collection to be fun, elevated, and giftable” she added.
The product line is being manufactured by Epoca International, LLC, a leader in the houseware industry for over 25 years, who owns and licenses several brands of products.
“Working with Paris on the brand she has created has been a fun collaboration. Paris’ clear vision of what she wants in her product line and her unique touches she adds to every product helps us make the collection uniquely hers,” said Brian Melzer, CEO of Epoca International, LLC. He continues, “I’m incredibly proud to stand behind someone who embodies the essence of female empowerment like Paris Hilton does. Paris shows people that they can achieve anything they set their minds to.”
