NIVEA today announces nationwide availability of NEW Skin Firming Melanin Beauty & Hydration Lotion with Q10. The lotion is specifically formulated to revitalize, firm and nourish dry, ashy melanin-rich skin. Joining NIVEA to announce the product launch is TV Personality Porsha Williams Guobadia to motivate Black and Hispanic women to care for and show off their beautiful, melanin-rich skin.
“We all remember my hilarious ‘Bye Ashy’ moment but dry, dull skin is no laughing matter,” said Guobadia. “Especially now as the season is changing, we need products that are made for us that enrich our skin. That’s why I’m loving this new NIVEA Skin Firming Melanin Beauty & Hydration Lotion with Q10. It reaffirms beauty on our terms with a lotion specifically designed for our skin.”
“The launch of our new NIVEA Skin Firming Melanin Beauty & Hydration Lotion allows us to enhance the beauty and self-assuredness of Black and Hispanic women,” said Michelle Armstrong, marketing director NIVEA Skincare, Beiersdorf US. “We want women to showcase their confidence radiated by hydrated, melanin-rich skin and with the help of Porsha Williams Guobadia, we are using our skin expertise and great formulation to give women a solution from NIVEA that lets them do just that.”
About NIVEA Skin Firming Melanin Beauty & Hydration Lotion with Q10
New NIVEA Skin Firming Melanin Beauty & Hydration Lotion with Q10 is specifically formulated to revitalize, firm and nourish dry, ashy melanin-rich skin. The entire Skin Firming line offers innovative products enriched with Q10 to firm and tone skin in as little as two weeks (with 2x per day use.)* The NIVEA Skin Firming Melanin Beauty & Hydration Lotion with Q10 includes natural argan oil and has a non-greasy formula that absorbs quickly. NIVEA Skin Firming Melanin Beauty & Hydration Lotion with Q10 provides 48-hour moisture, leaving skin soft, smooth and radiantly beautiful.
