We live in a world fueled by immediate gratification. From instant messaging to instant noodles, we move fast and we expect our beauty products to keep pace. So why wait to get the skin of your dreams when you can have it now? Products that promise to instantly and temporarily banish fine lines, wrinkles and pores for a flawless complexion are becoming some of the most sought-after innovations around.
To dive into this “instant result” craze and better understand the role these fast-acting products play in our daily beauty routines, we caught up with skin care guru Peter Thomas Roth. An influential segment leader in the beauty industry, Roth’s eponymous skin care line is the number one privately-held prestige skin care brand in the USA. Known for creating breakthrough formulas that deliver astonishing results, Roth leads all research and development efforts at his state-of-the-art lab and manufacturing facility.
One bestselling innovation to emerge from Roth’s lab is Instant FIRMx® No-Filter Primer. Here, Roth talks about the science behind this one-and-done skin-tighte ing essential that does its job in seconds.
What exactly are “instant result” beauty products?
They’re just like they sound. They’re products that promise immediate results. They’re so fast-acting that you can actually watch them work—and they help make you selfie-ready in seconds, no Instagram filter required! That’s why I love my Instant FIRMx® No-Filter Primer. It’s brilliant for those moments when you feel like your skin needs an instant and temporary “facelift” because it immediately and temporarily tightens, firms and eliminates fine lines, wrinkles and pores!
Why are beauty products that promise instant results so hot these days?
We’re a culture that thrives on instant gratification—just look at our obsession with social media! We love indulging in moments of pleasure and continually seek out ways to fuel this feeling. When it comes to our beauty routines, this translates to products that deliver instant transformation and make us look and feel our best in seconds. These “instant result” products feed our need-it-now fixation, without a trip to the surgeon’s office!
Tell us what makes your Instant FIRMx® No-Filter Primer so unique.
My customers can’t get enough of my Instant FIRMx® No-Filter Primer because it does so much more than just prime. It helps temporarily give them firmer and flawless skin in seconds. It immediately helps tighten and eliminate fine lines, wrinkles, pores and imperfections temporarily making you look years younger. The sheer, shade-adjusting primer seamlessly blends onto all skin tones to deliver instant skin-perfecting results that last all day.
What are the key ingredients that help to make this product so effective?
All the ingredients in my Instant FIRMx® No-Filter Primer are stars and synergistically provide astonishing results. I worked with my chemists to identify the perfect mix and concentrations of ingredients that offer not only instant results but long-term, skin-enhancing anti-aging benefits that work behind the scenes for advanced firming, tightening and anti-aging, and we nailed it! Firm-A-Tite™, a blend of skin-tightening silicates and seaweed extract, instantly tightens and firms skin, temporarily reducing the appearance of fine lines, wrinkles and pores. The product 3% BarPull enhances this instant effect while also hydrating the skin and providing long-term anti-aging benefits, and Elastiflex IQ™ helps improve the look of smoothness and elasticity over time. You’ll be amazed. I promise!
