While the jewelry industry is constantly evolving with new styles and trends, Noble & Precious has changed the game in how consumers buy and use their gold. Rather than saving up to buy that one piece of jewelry you’ve had your eye on for months, Noble & Precious allows you to buy multiple pieces – for less than the cost of one piece – while still maintaining the luxurious look and benefits of solid gold. Georgia Antill, owner and founder, says she “wanted to put the joy back into buying and owning affordably priced gold jewelry, after years of wasted spending on gold plated options that tarnished early on and ended up in the bin.”
Noble & Precious prides itself on having jewelry that serves you. “We want our customers to get value and wear out of their pieces and to feel free to wear them in the jacuzzi, to the office and as they apply creams and perfumes. We are all about the wearer,” Antill said.
Total wearability plays alongside desire, which N&P does a great job keeping up. To stay relevant in the jewelry game, N&P keeps updated in their research across global trends and high-end brands thus giving customers a wide range of gorgeous custom designs.
What makes N&P stand out from its competitors is the shopping experience they give their customers. “We have found a way to offer the look, feel and wear of solid gold pieces for a fraction of the cost,” Antill said. “We really tapped in and listened to what customers want.” A blend of the latest technology with the love and care of old-world design charm gives customers more style options and more value for their money.
To reach the achieved level of quality in their products, N&P only uses marine-grade bio-degradable stainless steel for its design base. This is key, as it is one of few metals that are highly durable, corrosion and rust resistant. Meaning it won’t erode from the inside to tarnish the gold exterior, like copper, brass and bronze bases will do. Their stainless steel is always nickel-free and as such allergy-safe for wearers too.
N&P uses a new technology to coat all their pieces with genuine 18K gold via a vacuum chamber to fuse it with the steel, thus creating a permanent seal. This is a new, different and better manufacturing technique than that of traditional gold plating and vermeil, both for wearers and the environment.
So many current brands still use corrosive base metals and adhere gold via the old method of electrochemical plating. N&P’s biggest challenge as a new entry to this market with a better-quality product is trying to get their “Wear it Anywhere!” message across.
N&P has created a combined offering of bold styles and new technology that people haven’t experienced over the last 20 years. “We are an innovative new breed, that allows our customers to just, be you! Style yourself with your favorite pieces and wear them wherever you like, without the worry of it tarnishing.” Perfect for today’s conscious consumer.
Due to this exciting evolution, N&P has gained attention from all over. Nicole Young, Selling Sunset cast member, is showing off her N&P gold on their filming of season eight. She credits social media, specifically Instagram, for introducing her to the brand. The standout piece that caught her eye was ‘The Royal’ Necklace. “It’s a stunning and unique necklace with an Old English filigree crest and a fob. A one-of-a-kind piece of jewelry,” Young said. “I love and so appreciate the superior quality and style of N&P jewelry! As soon as you look at and feel their pieces in person, it is instantly obvious that this is 100% not your typical affordable jewelry. It is far superior!”
N&P’s next range will offer gold jewelry with a range of beautiful gems in different sizes and colors all with the same life-proof durability and beauty of their current product range. Beyond this, N&P plans to continue to embrace technology, innovation and customer wants and to expand into different categories within the accessory world.
“As long as we offer products that are noble in design and precious to our customers, we will keep expanding,” Antill said. “Hence our name being ‘Noble & Precious.’”
nobleprecious.com
Instagram: @nobleandprecious
