All that glitters might truly be gold. Turns out, the latest luxury skin care products building buzz in beauty circles are worth their weight in gold—24K gold to be precise.
Offering more than just an opulent glow, 24K gold–infused products serve up the perfect cocktail of cutting-edge, high-performing results and a luxurious skin care experience. The gilded ingredient has even been spotted in the trendiest of skin care treatments—eye patches!
To talk about the skin care perks of this precious metal, we turned to skin care guru Peter Thomas Roth, an influential segment leader in the beauty industry. Known for creating breakthrough formulas that deliver astonishing results, Roth leads all research and development efforts at his state-of-the-art lab and manufacturing facility.
One innovation from Roth’s lab that has, quite literally, struck gold is his 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches. Here, Roth talks about the skin benefits of 24K gold, what’s behind the recent skin care gold rush and why his 24K Gold Hydra-Gel Eye Patches are a cult favorite among his customers and celebrities alike.
What are the skin benefits of 24K gold?
There’s a reason 24K gold is a precious metal. Not only is it a natural antioxidant and anti-inflammatory, but 24K gold has been known from the time of Cleopatra to have powerful anti-aging benefits, too. The famous Egyptian queen with her goddess-like beauty is rumored to have used gold face masks to help preserve her youthful-looking complexion. 24K gold helps firm, lift, brighten and calm the appearance of skin while providing an opulent glow.
What’s behind the centuries-later comeback of 24K gold?
The recent trend toward quiet luxury that has been sweeping the beauty world, and most famously on TikTok, has certainly contributed to the renewed excitement about 24K gold-infused skin care. These indulgent products embody accessible skin care that’s both powerfully effective and effortlessly luxurious.
Why are your 24K Gold Pure Luxury Lift & Firm Hydra-Gel Eye Patches so unique?
I infused my anti-aging eye patches with pure 24K gold to help lift, firm, brighten and calm the appearance of the delicate eye area in just 10 minutes, while also offering long-term results. They’re saturated with Hyaluronic Acid and Hydrolyzed Collagen to deliver intensive hydration and to help diminish the appearance of fine lines, wrinkles and crow’s feet, giving the under-eye area a look of improved firmness. I also added caffeine to help reduce the look of puffiness. They provide an instant cooling effect, and the light, calming lavender scent is pure heaven!
Why do your 24K Gold Pure Luxury Lift & Firm Hydra- Gel Eye Patches have such a cult following? My customers love my 24K Gold Hydra-Gel Eye Patches because they’re the ultimate in luxury. They elevate your skin care routine and complement any daily eye serums and creams you already use. They make your eyes look gorgeous, and they look gorgeous, too!
When should someone use your 24K Gold Hydra- Gel Eye Patches?
You can wear these eye patches whenever you want to see lifting, firming, de-puffing and hydrating results fast! They’re fabulous first thing in the morning to help tired, swollen eyes appear instantly rested, de-puffed and refreshed or as a pampering midday pick-me-up. They’re also great on the go! Beauty editors have told me they swear by my 24K gold eye patches as their must-have travel eye treatment for soothing and hydrating under-eyes during long flights. And cool tip – keeping them in the fridge between uses makes for an even more refreshing and cooling treatment. Any time is the perfect time to treat your eyes to my eye patches—they’re brilliant!
