Spanx, the global lifestyle brand and leader in shapewear, proudly announces the launch of its inaugural brand campaign. The campaign features three dynamic women: Allyson Felix, the most decorated female track athlete, Nadia Caterina Munno, social media sensation and creator of The Pasta Queen, and women’s rights advocate and model, Charli Howard.
The campaign, photographed by Cass Bird and directed by Jordan Scott, brings together the shared experiences of these three women and showcases how Spanx intuitive designs move with them throughout their busy lives. From juggling Zoom calls with children playing under desks to finding time to meditate and spending an evening out with friends, “We Live in Spanx” highlights the multiple roles women juggle, emphasizing the power of a wardrobe that makes you feel as good as you look.
To align with the global reach of the brand, the campaign will debut both digital and OOH placements in the US and UK, including media partnerships with Hulu, Meta and YouTube. Spanx invites women worldwide to embrace intuitive design that empowers them to take on their world, their way – offering wardrobe solutions that support their multifaceted lives.
