HAUS LABS BY LADY GAGA, a science-driven, clean artistry brand propelled by HausTech Powered™ innovation, is expanding exclusively with Sephora across Europe – 12 new countries – following last year’s successful UK launch. The brand will be in 15 countries around the world.
HAUS LABS’ innovative, best-selling, award-winning, viral beauty products will be online and in-stores. See local countries for store locations.
Pushing boundaries in beauty through innovation, the brand’s DNA pillars of art, science and kindness, HAUS LABS BY LADY GAGA brings its science-forward products to the EU featuring futuristic, patent-pending proprietary ingredients including Fermented Arnica, 860% more potent than traditional arnica that visibly reduces redness, inflammation and environmental stress on skin.
Additional HausTech Powered™ innovations include skin-optimizing ingredients BioFerment 7 Formula, IntelliZen 7 Formula and Vegan Collagen. The full assortment – 125 products with innovative cutting-edge skincare technologies across nine key categories in color and complexion – will be available, including:
- Triclone Skin Tech Foundation: A best-selling, award-winning, groundbreaking, next generation foundation HausTech Powered™ with 20+ skincare ingredients including Fermented Arnica, available in 51 shades and 6 shade families.
- Triclone Skin Tech Hydrating and Depuffing Concealer: A clean, lightweight, concealer that visibly blurs, brightens, conceals and depuffs (after 2 weeks of continuous use), available in 31 shades.
- Bio-Radiant Gel-Powder Highlighter: An innovative highlighting gel-powder that melts onto skin imparting a pure, radiant glow. HausTech Powered™ with Fermented Arnica + Silver Vine Extract.
- PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid Plumping Lip Glaze: A skincare-infused glaze that hydrates lips with burn-free plumping after 2 weeks of continuous use. The restoring, non-sticky 4-in-1 fuses a lip oil, balm, plumper and gloss. HausTech Powered™ with Polyplumper Peptide Complex + Vegan Collagen.
- Color Fuse Blush Powder: Newly launched and infused with 11%+ skincare actives to ensure not only vibrant pigmentation but also skincare benefits. HausTech Powered™ with Fermented Arnica and Hydraberry designed to both enhance and nourish the skin.
Brand founder Lady Gaga and global content creator NikkieTutorials will join forces with Sephora Europe for launch, for a digital-first Sephora LIVE that will stream across all 12 Sephora Europe e-commerce platforms and related Sephora country-specific socials. Additional information will be provided @sephora.fr Instagram and @hauslabs Instagram.
