hen used regularly, sunscreen helps to not only prevent sunburn and skin cancer but also signs of premature aging. In fact, according to the World Health Organization, up to 90% of visible signs of aging can be attributed to sun exposure, making sunscreen the ultimate anti-aging defense. Despite the remarkable benefits of wearing sunscreen, however, studies have shown that up to one third of Americans rarely or never apply sunscreen.
Although reports show that most are concerned about the long-term effects of sun exposure, those who abstain from regular sunscreen use point to inconvenience as the culprit. Therein lies the challenge: How does the skin care industry respond to customers’ desire for sun protection without adding the inconvenience of an extra step?
To gain insight, we turned to skin care guru Peter Thomas Roth. An influential segment leader in the beauty industry, Roth is known for creating clinically stronger formulas and leads all research and development efforts at his state-of-the-art lab and manufacturing facility.
The newest innovation to emerge from Roth’s lab is Water Drench® Broad Spectrum SPF 45 Hyaluronic Cloud Sheer Tint Moisturizer. Here, Roth talks about the science behind this breakthrough formula and why it offers the perfect solution for sunscreen lovers and slackers alike.
Are you surprised that up to one third of Americans do not wear sunscreen regularly?
Some people just want a quick skin care routine! However, it’s unfortunate that sunscreen doesn’t always make the cut because it’s so important. Applying sunscreen every day is one of the best ways to keep your skin looking youthful.
Do you have a solution for increasing sunscreen use for this season and beyond?
One of the hottest beauty trends right now are multifunctional products. Instead of using ten or so products to get amazing results, more and more consumers are streamlining their routines with multi-benefit formulas. With my new Water Drench® Broad Spectrum SPF 45 Hyaluronic Cloud Sheer Tint Moisturizer, my customers are getting more than sunscreen—they are getting an all-in-one solution that complements their routine instead of complicating it.
How is Water Drench® Broad Spectrum SPF 45 Hyaluronic Cloud Sheer Tint Moisturizer multifunctional?
It’s a moisturizer, sheer glow tint and broad-spectrum SPF 45 sunscreen—all in one! With this product, I really wanted to blur the lines between skin care, makeup and sunscreen while still providing the clinically stronger results I’m known for. As a day cream, my formula drenches your skin with a 30% Hyaluronic Acid Complex and is clinically proven to show immediate skin hydration. However, it also has a hint of tint that gives all skin tones a complexion-enhancing glow…and of course, powerful SPF 45 sunscreen.
Any tips for how to use this product?
Whether you’re using it as your daytime moisturizer, sheer glow tint or sunscreen, you should always apply my formula in the morning before going outdoors. And don’t forget about your neck, décolleté and hands! These areas require daily sun protection as well, because they easily show signs of sun damage and are big giveaways of your actual age.
Anything else you want people to know about?
If you think of sunscreen as being greasy, think again! My Water Drench® Broad Spectrum SPF 45 Hyaluronic Cloud Sheer Tint Moisturizer drenches your skin with a liquid cloud of moisture that feels soft and weightless like clouds in the atmosphere. It dries light as a cloud and has a silky smooth finish—you’re going to love it!
