Beauty & Skincare Features

Blue Label by Original Penguin: A Fragrance for Men Inspired by Aquatic Aromas

Photo courtesy Perry Ellis International

Perry Ellis International, Inc. (PEI) releases Original Penguin “Blue Label,” a new fragrance for men. This launch catapults the iconic American brand into a new era of fragrance, while remaining true to the brand’s ethos of “An Original Good Time.”

Encapsulating the playful allure of the brand, Blue Label is an aromatic marine-inspired scent that’s characterized by freshness, aspiration and dynamism. The balance between bright citrus and musk within the fragrance showcases a sense of contemporary masculinity and authenticity to entice the adventurous Original Penguin man.

The brand’s newest fragrance release is encased in a glass bottle featuring cool ocean hues and the brand’s beloved mascot, Pete the Penguin – appealing to their fun-loving and stylish audience. The aquatic bottle is accompanied by a case adorned with various shades of blue to further the marine-inspired ambiance.

“Original Penguin is what you wear for the good times, and Blue Label is no exception,” says Oscar Feldenkreis, president and CEO of Perry Ellis International, Inc. “This fragrance boasts a vibrant and inviting aura to compliment the accessibility and originality of the brand. After a long-awaited absence, Original Penguin fragrances are making their exhilarating return, reinvented and rejuvenated for 2024.”

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