Mielle, the trailblazing textured haircare brand, continues its 10th anniversary by unveiling a dynamic collaboration with athleisure brand Actively Black and the introduction of the exclusive “Mielle Pink” Pantone shade.
“Starting a decade ago in my kitchen with a single product, Mielle has grown into the fastest-growing Black-founded, woman-led multicultural hair care brand,” said Monique Rodriguez, CEO and Founder of Mielle. “As we celebrate our 10th anniversary, we remain committed to innovation, expanding our portfolio, and creating memorable experiences for our community. Our new collaboration with Actively Black and the official launch of ‘Mielle Pink’ are just the beginning of our exciting journey ahead.”
To commemorate this milestone, Mielle is kicking off a yearlong celebration filled with experiential consumer moments, new collaborations, and exciting partnerships announcements. The Mielle and Actively Black athleisure collection, launching today, merges style and comfort, featuring the brand’s iconic “Mielle Pink.” Available from June 26, 2024, to August 2, 2024, on activelyblack.com, the collection ranges from $20 co-branded sweat wicking headbands to a $90 unisex performance hoodie.
“Monique and Melvin are trailblazers who share our commitment to uplifting Black communities and operating in excellence. To see Black founders start from humble beginnings and overcome the challenges and obstacles to achieving their dream is an inspiration to me personally,” says Lanny Smith, founder of Actively Black. “I am beyond honored to celebrate this milestone with our Mielle x Actively Black Collaboration.”
In a pioneering move, Mielle has also partnered with Pantone Color, the global leading source of color expertise, to officially introduce “Mielle Pink” as a Pantone color. “Establishing ‘Mielle Pink’ as a Pantone color is our way of trademarking a shade that has become synonymous with our brand and packaging,” said Omar Goff, President of Mielle. “This unique color reinforces our brand’s identity and market presence.”
Mielle has additional surprises planned, including an immersive experience at the upcoming Essence Festival of Culture (July 4 – July 7) in New Orleans. Festivalgoers are invited to explore the Mielleverse, an in-person activation celebrating diverse beauty and sisterhood through the brand’s decade-long history and innovative collections.
Over the past decade, Mielle has revolutionized the hair care aisle by providing high-quality products with natural ingredients tailored to women of color. Now part of the P&G Beauty family, Mielle continues to lead the textured hair care industry, fostering a strong community with viral fan-favorite products, culturally relevant brand ambassadors, and partnerships with the WNBA, HBCUs, and other Black organizations.
