Newswire Wellness & Beauty

Verb Products Debuts Two Launches and a New and Improved Hydrate Collection

SOURCE Verb Products

Verb Products, the destination for salon-quality haircare at one set price, introduces two new products—Hydrate Oil and Hydrate Styling Cream—to its improved Hydrate Collection.

Building on the success of the brand’s highly acclaimed, cult-favorite Ghost Oil, Verb leveraged its formulation expertise in the oil category to introduce an even more hydrating option for those looking to target top hair concerns of dehydration and frizz. A multi-benefit product, the new Hydrate Oil is expertly designed to drench hair with hydration—while providing heat protection—for silky, frizz-free strands.

Hydrate Styling Cream, another new addition to the Hydrate collection, broadens the brand’s portfolio of stylers. Formulated with argan oil, babassu oil, moisture-locking ceramides, and flexible polymers, this product is designed to hydrate and reduce frizz while adding light hold for smooth hair.

Committed to continued innovation and excellence in the haircare category, the entire Verb Hydrate Collection has been updated to feature improved formulas with new, science-backed ingredients for stronger performance. To make customer usage more experiential, all Hydrate products now feature a luxe and inviting new fragrance with notes of amber and warm jasmine. The Hydrate Collection includes six products: Hydrate Oil (NEW), Hydrate Styling Cream (NEW), Hydrate Shampoo, Hydrate Conditioner, Hydrate Leave-In Conditioner, and Hydrate Mask.

“Our new Hydrate Collection provides unparalleled hydration and is a testament to our commitment to innovation,” said Meg Lerner, Vice President of Marketing at Verb Products. “At Verb, we strive to create products that not only address common hair concerns but also enhance the overall haircare experience for our customers.”

Verb’s Hydrate Collection is available now at www.verbproducts.com and at select retailers including Sephora, ULTA Beauty, ULTA Beauty at Target, Amazon, and salons across the country.