Swarovski partners with GK Elite for the USA Women’s Gymnastics National Team leotards debuted at the 2024 Paris Olympics. As the world’s leading brand of gymnastics competition and training apparel, GK Elite’s logo will adorn the leotards and apparel worn by the women’s and men’s gymnastics teams for the second consecutive Olympic Games. The collection draws inspiration from classic American patriotism and old Hollywood glamour while blending sophisticated Parisian high fashion and sparkling light to pay homage to the host city.
Each leotard is adorned with thousands of luminous Swarovski crystals, providing world-class sparkle to every athlete’s look that will ensure U.S. gymnasts stand out on the competition mat. The eight leotards feature more than 47,000 Swarovski crystals, some applied by hand at GK’s Pennsylvania-based production facility. Along with crystals, Swarovski pearls will be featured on USA Gymnastics leotards for the first time as a tribute to the host city of Paris.
“We are so proud to have partnered with GK Elite on the USA women’s gymnastics leotards,” said Swarovski Creative Director Giovanna Engelbert. “One of the most watched and celebrated events of the games, it is an honor to help bring sparkle to the world’s biggest stage.”
“Swarovski has partnered with GK Elite for over a decade, ensuring athletes competing in their leotards gain a performance edge, said Kolja Kiofsky, president Swarovski North America. We eagerly anticipate seeing these designs sparkle on the mat in the weeks to come.”
“GK Elite is honored to once again outfit the USA Gymnastics team as they take the mat representing our country at the Olympics,” said Matt Cowan, CEO of Elite Sportswear, L.P., the parent company of GK Elite. “Furthermore, through our partnership with Swarovski, we can provide the Team with leotards adorned with over 47,000 authentic Swarovski crystals that will sparkle like never before as they compete during the summer games.”
