Haus Labs by Lady Gaga debuts across Sephora at Kohl’s stores nationwide and on kohls.com. A wide-ranging, curated and diverse selection of Haus Labs products will be available for Kohl’s customers to swatch and purchase, including best-sellers, award-winners, viral hits, and all 51 shades of Haus Labs Triclone Skin Tech Foundation and all 31 shades of Haus Labs Triclone Skin Tech Hydrating + Depuffing Concealer. The launch will mark a new milestone in the Haus Labs by Lady Gaga and Sephora exclusive partnership.
The Haus Labs by Lady Gaga line at Sephora at Kohl’s offers 132 SKUs across eight product categories, including complexion, cheek, lip, and eyes, in minis to full size products. The brand is committed to bringing its high-tech, high-performance, and high-pigment products that are Created with Kindness™: clean, cruelty-free and vegan to more consumers in the United States through its partnership with Sephora and Kohl’s.
“We are excited to continue the brand’s momentum by expanding into Sephora at Kohl’s, bringing Haus Labs by Lady Gaga to new beauty consumers across America,” said Ben Jones, CEO of Haus Labs by Lady Gaga. “The demand for this brand has been incredible. We are thrilled to launch this August, two years after our initial debut at Sephora, with our trusted retail partners, at the right place and time, for another win-win.”
Haus Labs by Lady Gaga has experienced significant growth since its launch in June 2022, expanding its presence globally through strategic partnerships with Sephora. Initially introduced in 25 Sephora stores and online across the U.S. and Canada, the brand extended its reach in September 2022 to all Sephora locations in North America, coinciding with the release of the Haus Labs by Lady Gaga Triclone Skin Tech Foundation. In June 2023, the brand expanded internationally across Sephora U.K., followed by a March 2024 rollout across 12 additional countries in Sephora Europe.
“We are thrilled to witness the continued growth of Haus Labs by Lady Gaga at Sephora, and the launch of the brand at Sephora at Kohl’s is yet another exciting milestone,” said Alison Hahn, SVP Makeup & Fragrance Merchandising at Sephora. “Since their initial launch in 2022, Haus Labs by Lady Gaga has deeply resonated with our clients, and this expansion is a testament to the brand’s commitment to delivering innovative and high-quality makeup products that truly perform. We look forward to continuing our partnership with Haus Labs and bringing the best in clean and effective beauty to even more beauty shoppers, who we know have been eager for this launch.”
