In the pursuit of the ultimate craftsmanship in beauty, global prestige skincare brand SK-II launches its NEW LXP Craftsmanship series—its most crafted, exclusive, and luxurious skincare series to date.
With this, SK-II is changing the conversation around beauty and time, unlocking the answers to some of beauty’s biggest questions— “Must time always be an adversary to skin?” “Can time be an ally to skin?”
Inspired by the time-honoured art of ceramic restoration—Kintsugi that precisely interconnects broken fragments with gold and lacquer for an art piece stronger, more beautiful, and valuable than what came before, SK-II applied the same level of ultimate craftsmanship to skincare.
Crafting beauty not in spite of the passage of time and experience, but because of it, SK-II’s NEW LXP Craftsmanship series redefines what it means for a skin more beautiful than what came before. Skin that is strongly interconnected, set on a forward, radiant, firm, and plump trajectory. For beauty beyond plateau to last with time, over time and through time, made possible by NEW SK-II LXP Craftsmanship Cream.
New SK-II LXP Craftmanship series: Where Beauty meets Science and Ultimate Craft
Pushing the Boundaries of Skincare Science to Make Time An Ally
For over 40 years, SK-II has been collaborating with leading scientists and dermatologists on extensive research studies on skin and the skin transformative powers of its iconic and exclusive ingredient, PITERA™. In partnership with the world’s leading scientific institutes, skin scientists and dermatologists, SK-II unveiled a new skincare breakthrough: Skin interconnection. This is inspired by the pioneering skin science, spatial biology – a novel science used in the regenerative medical field. With SK-II LXP Craftsmanship Cream, strengthen skin interconnection and witness beauty beyond plateau.
Like how a skilled craftsman precisely interconnects each fragment of pottery, SK-II also discovered that LXP Craftsmanship Cream works to strengthen skin interconnections. As a result, achieving continuous and compounding improvements of multiple dimensions of skin over time, leading to beauty beyond plateau.
These breakthrough findings were unveiled in top scientific conferences— International Societies for Investigative Dermatology Conference 2023, World Conference of Dermatology 2023, European Academy of Dermatology and Venerology 2023 and 13th Asian Dermatology Congress 2024 and published in top scientific journals—Journal of Cosmetics, Dermatological Sciences and Applications, Journal of Dermatological Science, and International Journal of Cosmetic Science.
