Beauty & Skincare Features

Fight Damaged Hair with L’Oréal Professional Haircare

Photo courtesy of L'Oréal

Introducing L’Oréal Professionnel’s Absolut Repair Molecular line, designed to help fight damaged hair within the first use by injecting amino acids and peptides beyond the surface for optimal penetration.

Hair is made up of a combination of linked amino acids, essential for the hair integrity. Peptides break with damaged hair, making the molecular structure fragile. L’Oréal Professionnel’s Absolut Repair Molecular line repairs the hair’s molecular structure by restoring strength, elasticity and movement of the hair with breakthrough technology.

The professionals at L’Oréal discovered a way to inject five amino acids and 2% peptides bonder. The technology adapted allows for healthier-looking, flowy hair. Due to the chemicals used in this formula, the collection is suggested for people with damaged hair whether that be from chemical, mechanical or environmental damage.

For optimal use, it is recommended to use the repair method until the hair feels stronger, looks healthier and has increased movement. The sulfate-free shampoo is used to gently cleanse and nourish the hair, which is followed by the rinse-off serum that penetrates and repairs the hair. After applying the hair mask and letting it sit for two minutes, complete your routine with the leave-in mask to smooth the hair’s fiber, providing frizz control and heat protection. The team at L’Oréal suggests using as follows:

Absolut Repair Molecular Shampoo – Apply directly on hair in a layering technique. Rinse thoroughly.

Absolut Repair Molecular Rinse-off Serum – Use on wet, detangled hair. Divide the hair in two sections. Press two-to-three pumps of the serum onto hands. Distribute & smooth evenly from lengths to ends. For very dry hair, apply from roots to ends. If desired, follow with a mask or conditioner from your usual routine. Rinse thoroughly.

Absolut Repair Molecular Hair Mask – After rinsing out the Absolut Repair Molecular Rinse-Off Serum, apply the mask generously and evenly to towel-dried hair. Leave on for two minutes. Rinse thoroughly.

Absolut Repair Molecular Leave-In Cream – Apply on clean, towel-dried hair. Divide the hair in two. Apply one pump on each side from lengths to ends. Add more if required. Leave in. Proceed to blow dry or air dry and style as usual.