The “no-makeup” makeup look is here to stay, and naturally healthy-looking skin is at the forefront.
Instead of tutorials on how to expertly cover up imperfections with more makeup, the latest tutorials are all about how to expertly care for your skin so that you require less makeup! As a result, makeup-skin care hybrid products have expanded from basic BB and CC Creams to include products in every category, from line-smoothing eyeshadow to skin-brightening concealer.
One makeup-skin care hybrid that has become overwhelmingly popular in recent years is the multi-use stick. Designed for use on eyes, lips and cheeks, multi-use sticks are touted as makeup with added skin care benefits.
For more on the makeup-skin care hybrid category and rise of multi-use sticks, we turned to skin care guru Peter Thomas Roth. An influential segment leader in the beauty industry, Peter is known for creating clinically stronger formulas and leads all research and development at his state-of-the-art lab and manufacturing facility.
The newest innovation to emerge from Peter’s lab is Instant FIRMx® Collagen Bounce Stick. Here, Peter talks about his breakthrough formula and the evolving world of hybrid beauty products.
What inspired you to create Instant FIRMx® Collagen Bounce Sticks?
I love the idea of makeup-skin care hybrids, and the multi-use stick concept is just brilliant! However, the current hybrid cosmetic products focus on makeup first and skin care benefits as a bonus. With my clinical skin care background, I saw an opportunity to innovate. Since day one, I’ve always formulated with the most effective active ingredients at the highest percentage possible and my Instant FIRMx® Collagen Bounce Sticks are a perfect example of that! Available in three universal shades, each stick is infused with a 10% Collagen Complex—an unprecedented level of clinical skin care potency in a multi-use stick.
Anything else that makes Instant FIRMx® Collagen Bounce Sticks different?
My multi-use sticks blur the lines between makeup and skin care more than ever before! As a skin-first product, they provide a true clinical firming and plumping treatment, plus buildable color and glow. My Instant FIRMx® Collagen Bounce Sticks are clinically proven to improve the look of skin elasticity instantly and over time, and after just one week 96% of my customers agreed their skin appeared plump and their cheek area had a youthful bounce.
What are your tips for achieving healthier-looking skin—and wearing less makeup?
If you have a cleansed and exfoliated canvas, your skin care treatment products will work better and your skin will look better, so you can go with no makeup or less! Consistent cleansing and exfoliating are so important, as well as giving your skin the proper hydration. Of course, my Instant FIRMx® Collagen Bounce Sticks are also helpful for wearing less makeup! They double as a firming and plumping serum and are also multi-use, so you can reduce the number of makeup products in your routine.
How should customers use your multi-use sticks?
The three universal shades work on all skin tones and are so versatile. The formula is sheer but buildable and melts effortlessly into your skin. My customers tell me the Bronze Glow shade provides the perfect sun-kissed warmth to the forehead and cheekbones, and even works well as eye shadow! The Blush Glow shade is great for getting that rosy flush on your cheeks and lips, and the Sheer Glow shade is amazing for highlighting! You’re going to look gorgeous.
Besides the 10% Collagen Complex, what other skin care ingredients are in your multi-use sticks?
To achieve the best firming and plumping results, my chemists and I also formulated my Instant FIRMx® Collagen Bounce Sticks with Hyaluronic Acid Filling Spheres and Matrixyl® 3000 Peptides. The combination of the 10% Collagen Complex and these ingredients provides the perfect plumping, hydrating and firming trifecta. I can’t wait for you to see the difference in your skin!
