Bluebird Hardwater, the industry disruptor and trailblazer behind the first-ever canned alcoholic water, has announced its latest innovation with the introduction of flavored varieties made with real juice.
This launch marks a significant milestone for the brand, its first product extension since inception and entrance to the West Coast with an expansion into Southern California.
“We’re incredibly excited to introduce this new future of Bluebird Hardwater,” said Will Blum, CEO and co-founder of Bluebird Hardwater. “This launch is a result of listening to our community and understanding their preferences through extensive research. Our goal is to offer canned alcoholic water that is a simple and clean drinking experience for any occasion.”
Bluebird Hardwater is in a category of its own, breaking the mold in the crowded beverage industry with the first-ever canned alcoholic water. This innovative creation fills a massive gap, offering a cleaner, more refreshing drinking experience that’s unlike anything else out there. Founded on the idea of a better way to drink, Bluebird Hardwater is committed to helping its customers live their best lives by emphasizing the easy-going and easy drinking experience that comes along with this new product. With Bluebird Hardwater, you can savor the moment, enjoy the taste and live your best life.
Imagine sipping on a crisp, clean drink that’s as pure as it gets – no carbonation, no sweaters, no preservatives, no B.S., just pure enjoyment. At 88 calories per 12-ounce serving, the new Lime, Cranberry and Pineapple flavors are made up of real fruit, and premium spirits with ultra-purified water at an ABV (alcohol by volume) of just 4.5%.
Introducing the new flavor options:
In a strategic move to provide canned alcoholic water to more consumers, Bluebird Hardwater will expand to the West Coast, debuting in Southern California through Stone Distributing Company. The new flavor varieties will be available for purchase at local Ralphs and Total Wine locations. This expansion brings Bluebird Hardwater to four states: California, Florida, New York and Tennessee, with plans for nationwide distribution by the end of 2024.
“Ralphs and Total Wine are ideal retailers for our launch into the California market,” added Blum. “We look forward to introducing Bluebird Hardwater to consumers in Southern California and share our passion for quality and clean drinking.”
Available in convenient eight-packs, these new beverages can be purchased for $19.99 per variety pack at local retailers and $5.00 per can at local bars and restaurants (prices may vary by retailer). For more information and to stay updated on exclusive offers, visit bluebirdhardwater.com and follow @bluebirdhardwater on social media.
