OVERTONE, the revolutionary haircare brand known for its vibrant, damage-free color treatments, recently announced the launch of its newly repackaged products, available exclusively at Target. With a refreshed look and sustainable packaging, OVERTONE continues to offer easy, at-home hair coloring solutions formulated for brown hair, nurturing all hair types while staying true to its core values of being vegan, cruelty-free, and eco-conscious.
OVERTONE is more than just a hair color brand; it’s a movement that prioritizes hair health while offering over 30 stunning shades. Whether you’re looking for a bold change or a subtle enhancement, OVERTONE’s formulas are crafted to deliver vibrant, lasting color without compromising hair integrity.
“We’ve always believed that amazing hair color doesn’t have to come at the expense of hair or scalp health,” said Barbara Roll, OVERTONE Chief Executive Officer. “Our new packaging reflects that mission—combining sustainability with innovation to offer the most curated color experience possible. We’re committed to providing products that work for everyone while ensuring our customers achieve professional-grade results at home without sacrificing their hair’s integrity.”
What’s New at Target: Sleek Packaging & Sustainable Solutions
As part of the launch, Target will carry OVERTONE’s best-selling products in newly designed packaging, made from sustainable 30% PCR tubes and FSC-certified cartons. The eco-friendly update aligns with OVERTONE’s commitment to sustainability while offering a chic and modern look that reflects the brand’s playful spirit. With OVERTONE’s updated packaging, they are proud to join the Target Zero initiative, working together to create packaging solutions that are reusable, compostable, or made from responsible materials.
OVERTONE’s Repackaged Line at Target includes:
- Color Depositing Treatment Masks (4.5 oz.), $15.00 available in the following colors:
- Royal Plum
- Ginger Glow
- Espresso Brown
- Scarlet Red
- Golden Rose
- Black Velvet
Eco-Friendly, Cruelty-Free, and Hair-Loving
OVERTONE’s updated line maintains the brand’s commitment to using high-quality, plant-based ingredients that nourish hair while delivering rich, lasting color. Free from harmful chemicals, OVERTONE’s formulas are gentle on the scalp and suitable for every hair type—from fine to thick, curly to straight.
“With OVERTONE, customers don’t have to choose between vibrant color and healthy hair. Our new packaging at Target reflects that promise—easy, stylish, and environmentally conscious,” added Roll.
To explore OVERTONE’s extensive, repackaged haircare collection, visit select Target stores or shop online at Target.com. For more information on the brand and its products, visit OVERTONE.co.
