Since they emerged over a decade ago, under-eye patches have become a skin care staple—and consumers are more obsessed than ever.
The hashtag #eyepatches has accumulated TikTok views in the hundreds of millions, and Google searches have grown at a steady rate over the past several years. Once a niche product focused primarily on hydration with basic ingredients such as glycerin, modern-day eye patches now cater to specific concerns—puffiness, dark circles, crow’s feet—with optimized ingredients. You can also find skin care patches that target concerns unrelated to the eye area, such as acne pimples, fine lines and wrinkles.
As TikTok and Instagram audiences continue to be captivated by patches, we turned to skin care guru Peter Thomas Roth for his expert take on the trend. Over the years, Peter has developed a variety of cult-favorite patches— including his legendary 24K Gold Hydra-Gel Eye Patches, which remain one of the top fi ve buzziest picks according to Launchmetrics Media Impact Value® data.
Peter’s latest innovation is Peptide Skinjection ™ Expression Line Hydra-Gel Patches. Although these breakthrough patches aren’t launching in Sephora until December, consumers can get an exclusive preview with his new Eyes in The Sky 3-Piece Kit available this month. Valued at $195, this $85 holiday kit includes a full-size jar of Peptide Skinjection ™ Expression Line Hydra-Gel Patches, plus full sizes of 24K Gold Hydra-Gel Eye Patches and Water Drench® Hydra-Gel Eye Patches.
What inspired you to give customers a sneak peek of your Peptide Skinjection ™ Expression Line Hydra-Gel Patches?
The holidays are the busiest time of the year and they’re also when you want to look your best! Picking up my Eyes in The Sky 3-Piece Kit and using my new Peptide Skinjection™ Expression Line Hydra-Gel Patches gives people an easy needle-free fi x. You can wear my patches while doing online holiday shopping, decorating your home or running errands! Remove after 10 to 15 minutes and your eye and brow area appears smoother, hydrated and youthful… Brilliant!
Why do you think skin care patches are so popular with consumers?
Patches are perfect for delivering concentrated benefi ts to the skin. My Hydra-Gel Patches create a micro-climate that draws moisture to the surface of the skin and helps with the absorption of key ingredients. The format is amazing for targeting and treating areas of concern.
Tell us more about your Peptide Skinjection ™ Expression Line Hydra-Gel Patches and what they do.
Smiling, squinting, knitting your brows—we all do it! Unfortunately, actions like these result in facial expressions that can cause fine lines over time. My Peptide Skinjection™ Expression Line Hydra-Gel Patches deliver a targeted dose of 2% Uplevity™ E-Lift Peptide technology that helps relax and lift the look of dynamic expression lines. For clinically stronger results, I also formulated my patches with brightening Niacinamide and line-plumping moisturizers such as Cactus Flower, Squalane, Trehalose and Hyaluronic Acid.
Your Peptide Skinjection™ Expression Line Hydra-Gel Patches come in two shapes—tell us how they work.
The unique shapes are unlike anything else you’ve seen! The larger patch extends around the outside of the eye to treat crow’s feet, while the smaller patch fi ts between your brows to treat vertical ‘11’ lines. FYI, you can also use the smaller patch on nose scrunch lines! What’s also remarkable about my new patches is that they have a perforated texture for no-slip wear. I can’t wait for you to try them out. The best part is, the more you use my patches, the more results you’ll see! With continued use, expression lines appear diminished and more lifted. You’re going to look fabulous!
