Sol de Janeiro, the beauty brand renowned for embracing Brazilian warmth and self-expression, presents “Jardim Sol de Janeiro: A Garden for the Senses” at this year’s Art Basel Miami Beach. This five-day, multi-sensory installation, running from December 4 to 8, 2024, at the Miami Beach Botanical Garden, invites visitors to discover an exuberant fusion of nature, art, and the brand’s iconic Cheirosa perfume mists, capturing the vibrant essence of Brazil.
In collaboration with emerging Brazilian female artists—Niege Borges, Barbara Tamilin, and Amanda Lobos—Sol de Janeiro brings its beloved Cheirosa perfume mists to life and celebrates its iconic body creams through an immersive art installation. Each artist has reimagined Rio de Janeiro’s iconic phone booths known as “orelhões,” which translates to “big ears” in Portuguese. These distinctive booths shaped like large, colorful domes resembling ears have become a well-known feature of the city’s streets. For Art Basel Miami Beach, Sol de Janeiro has adorned each portal with original artwork that reflects the inspiration behind the brand’s cult-favorite scents.
“Jardim Sol de Janeiro is so close to my heart—it’s our way of showing just how magical the connection between art and fragrance can be,” says Heela Yang, Co-Founder and CEO of Sol de Janeiro. “By bringing together our Cheirosa perfume mists and the amazing creativity of some incredibly talented Brazilian artists, we’re inviting you to step into a sensory journey that celebrates the beauty, energy, and spirit of Brazil.”
Visitors to Jardim Sol de Janeiro will explore these Sol de Janeiro portals, each offering an interactive experience that engages the senses through art and scent. Surrounded by lush floral installations, guests will be immersed in the captivating stories and inspirations behind each mist, fostering a deeper connection to Brazilian culture.
Sol de Janeiro’s Cheirosa perfume mists are crafted to capture defining moments in Brazilian culture, making them an iconic part of the brand. Cheirosa 62 embodies the allure of Rio’s beaches with notes of pistachio, salted caramel, and vanilla, inspired by the world’s infatuation with the “Girl from Ipanema” in 1962. Cheirosa 68 channels the vibrancy of the Tropicalia movement with Brazilian jasmine, pink dragonfruit, and sheer vanilla, evoking the cultural revolution of 1968. Cheirosa 59 celebrates Brazilian bossa nova’s joyful spirit with vanilla orchid, sugared violet, and sandalwood, echoing the release of João Gilberto’s first album in 1959. These perfume mists transport wearers to iconic moments in Brazilian history and culture.
Committed to sustainability, Sol de Janeiro has designed Jardim Sol de Janeiro with eco-friendly practices, utilizing locally sourced materials and minimizing waste. The remaining flowers will be donated to local Miami organizations following the event, reinforcing the brand’s dedication to positive community impact.
Join Sol de Janeiro at Art Basel Miami Beach 2024 for a unique experience where art and fragrance converge, celebrating the rich cultural tapestry of Brazil.
