NYX Professional Makeup has opened yet another portal to limitless artistry! The global beauty brand, known for its pop-culture driven collaborations, digital innovations, and pro-level artistry, once again teamed up with Warner Bros. Pictures to launch the A Minecraft Movie collection. A Minecraft Movie is the first-ever big screen, live-action adaptation of Minecraft, the best-selling video game of all time.
The limited-edition assortment pays homage to the legacy of the original Minecraft by infusing makeup artistry into iconic gaming elements featured throughout the movie. The buildable collection gives audiences the tools to craft their artistry without limits, connecting makeup and gaming communities through artistry and entertainment.
The accessibly priced products include brand-new Cheeky Mob Blush Balms in three pixel-perfect buildable shades with stackable cube packaging; Rare Highlight Balms in three pearl-packed luminous shades, giving otherworldly glow; fan favorite Fat Oil Slick Clicks in three glossy finishes; and a compact mirror to transport your artistry to a new world.
“At NYX Professional Makeup, we lead by bringing together communities through artistry and innovation,” said Denee Pearson, Global Brand President. “We are thrilled to once again partner with Warner Bros. to celebrate the release of A Minecraft Movie. The core values of Minecraft align with NYX Professional Makeup’s core values, and we love that Minecraft is for everyone. We champion creativity with this partnership by merging gaming, makeup, and pop culture lovers with products authentic to the Minecraft fanbase: stackable buildable colors, custom MOB blocks, special-edition Fat Oil Slick Clicks and ‘A Minecraft Movie’ mirror. We can’t wait to see everyone’s creativity thrive with this collection!”
NYX Professional Makeup is no stranger to the gaming world—the brand has pioneered several innovations in the industry, including becoming the first beauty brand to partner with eSports team Dignitas; launching the “Game Out Loud” Pride campaign, which aimed to bring awareness to anti-LGBTQIA+ bullying in the online gaming world; and creating the “House of NYX Professional Makeup” virtual storefront in iHeartLand on Roblox.
