Twisted Allure, the beloved bath and body brand known for its bold colors, spine-chillingly cute designs, and irresistible scents, is thrilled to announce the grand opening of its very first physical storefront at the Mershops North County Mall in Escondido, CA.
Founded in 2014 by Lisa Forchette right in the heart of Escondido, Twisted Allure has grown from a small home-based business into a cult-favorite brand with a nationwide fanbase. Its signature line of bath and body products has gained a loyal following thanks to the playful blend of spooky charm and sweet indulgence.
Until now, Twisted Allure operated exclusively online, shipping its whimsically twisted creations across the country. The opening of its first brick-and-mortar store marks a monumental milestone for the brand—and it’s happening right where it all began. Located in the lively Mershops North County Mall, the new store offers fans an immersive experience where they can see, smell, and sample their favorite products in person.
“We’re so excited to finally open our first store,” said Lisa Forchette, founder of Twisted Allure. “It’s something we’ve dreamed about for years. We started this brand in my grandma’s backyard with a handful of handmade soaps and a lot of late nights. Now, being able to create this space and meet customers face-to-face is huge for us.”
The store is designed to reflect the brand’s unique aesthetic—a perfect mash-up of a haunted house and candy shop, filled with color, character, and seasonal surprises. Shoppers can explore Twisted Allure’s full range of products, enjoy in-store exclusives, and experience the brand’s enchanting personality up close.
