French prestige beauty house Clarins, is bringing its signature glamour to downtown Manhattan with the launch of its Sweetheart Saloon, a two-day pop-up experience celebrating the brand’s newest launch, Water Lip Stains, and 10th Anniversary Limited Edition Lip Oil in Shade Iconic 54, along with other iconic favorites.
Set in a dreamy Texas-meets-Parisian saloon, at 262 Mott Street in Nolita, the immersive beauty bar welcomed over 100 guests for an exclusive preview, including NYC-based influencers like the Nader Sisters, Evange, Luca Mornet, Jennifer Yepez, and more. Clarins teamed up with Kennedy Eurich and Alencia Lewis for the out of home campaign in Soho, and with AI artist Sam Finn for teaser social videos.
Open to the public on Saturday, May 3, and Sunday, May 4, the space features the #ClarinsLipOil bar, a temporary tattoo parlor, and a vintage photo booth. The first 100 visitors each day will receive limited-edition Clarins merch.
Guests can sip custom lip shade-inspired beverages from Swig—Utah’s viral soda shop, known for its creative flavor combos and signature drinks—and enjoy sweet treats from cult candy brand Lil Sweet Treats. Swig founder, Nicole Tanner, will be pouring custom Clarins soda drinks with edible sparkles herself all weekend.
On Saturday from 3–4 PM, fans can also meet special guest and Clarins Double Serum Light fan, Dylan Efron, winner of The Traitors, during an exclusive in-saloon appearance.
Sweetheart Saloon is open from 11 AM to 7 PM both days. Beauty lovers are encouraged to register online in advance [Eventbrite].
