K18 is pushing the boundaries of performance beauty once again with the launch of AirWash, a dry shampoo engineered for the future of clean. As part of the brand’s ongoing hair care innovation, K18 is proud to launch the AirWash™ Fitness Campaign – a movement that redefines what clean means for athletes, active lifestyles and beyond – with long-time ambassador Simone Biles.
AirWash™ is the first product of its kind to truly meet the needs of active lifestyles, removing sweat, oil and odor while leaving both the hair and scalp feeling deeply clean and remarkably refreshed post-workout. AirWash™ isn’t just about stretching time between washes or masking sweat with powder, it’s delivering a new standard of clean different from anything on the market that starts at the often-overlooked scalp, where odor, buildup and imbalance actually begin. By targeting the source, AirWash™ not only revives hair but also creates an unmatched feeling of scalp cleanliness – something no dry shampoo has achieved until now.
Formulated for all hair types and styles, AirWash™ including being ideal for those with extensions, protective styles, or textured hair, where water and powder-based products often create buildup or residue. AirWash™ applies weightlessly, leaving no white cast, no starchy finish and no interference with style – just futuristic, full-spectrum freshness.
Beyond instant results, AirWash™ is formulated with biotech-derived mediterranean microalgae that helps balance scalp and control excess oil production over time. Paired with translucent microbeads that continue working for up to three days, the formula represents a next-gen solution for scalp balance and long-term cleanliness without the need for water, harsh fragrance or traditional shampoo routines.
K18 and Simone Biles share a belief in the power of performance without compromise. The brand is inviting a new generation to refresh their hair without water, reset after movement and reimagine what “clean” can feel like – from the scalp down.
K18’s AirWash™ Fitness Campaign featuring Simone Biles launches nationwide this summer.
