OLLY is expanding into the personal care space with the launch of OLLY Mood + Skin, a distinct new brand under the OLLY umbrella rooted in science-backed self-care. This exciting expansion reflects OLLY’s ethos of supporting whole-person wellness, from the inside out and is taking OLLY’s best-selling vitamins and expanding their benefits to personal care.
The new line from OLLY Mood + Skin features body washes, body scrubs, and body serums in four core categories – CALM, REVIVE, BRIGHT and RENEW – that are not only designed to repair your skin barrier but formulated with mood-enhancing fragrances backed by neuroscience to transform your mood.
Fragrance is proven to have a direct impact on our emotions, as smell receptors in our nose are hardwired to the limbic system—the part of the brain that governs emotion and memory. OLLY Mood + Skin formulated their fragrances with this data in mind. The Research & Development team conducted tests using EEGs to measure brain activity while sniffing the collection’s scents. For example, the fragrance for BRIGHT, was shown to boost beta and gamma activity, making the participants feel more upbeat while the fragrance for CALM, was shown to boost alpha brain waves that cue relaxation, helping the participants feel more grounded.
Not only will each product enhance your mood, they’re also paraben-free, sulfate-free, and dermatologist approved. The key ingredient in the OLLY Vitamin Complexes, 12-HSA, has been clinically proven to repair, strengthen, and moisturize skin. The OLLY Vitamin Complex works by replacing lost lipids with skin-like lipids, to repair and strengthen the skin barrier.
“At OLLY, we believe feeling good from the inside-out is the foundation of living well, and that goes beyond just vitamins,” said Bryan Ferschinger, Chief Revenue Officer of OLLY. “Launching OLLY Mood + Skin was a natural evolution for us as we expand the ways we support people’s daily wellness rituals. We want to offer products that refresh both body and mind, and are excited for people to experience this new line powered by our signature vitamin blends and science-backed fragrance technology.”
As part of the launch, the brand tapped popular comedian and longtime OLLY fan Heather McMahan to headline its vibrant launch campaign, “Unlicensed Shower Therapy” where Heather plays the role of a candid shower therapist. Known for her quick wit and refreshingly honest take on life, Heather’s been a longtime fan of OLLY Vitamins and is now adding OLLY Mood + Skin to her lineup. The campaign’s goal is to leave audiences feeling seen, soothed, and motivated to support their wellbeing from the inside and out and outside in. The digital campaign will be featured on Heather’s Instagram and across OLLY Mood + Skin social channels.
“I’ve been a big fan of OLLY vitamins for years and was so excited to help launch their new personal care collection OLLY Mood + Skin,” said comedian and actress Heather McMahan. “Whether I’m on the road or at home with the dogs, the shower is where I reset and this collection truly elevates my self care routine. Our campaign was so much fun to collaborate on and I can’t wait to share my unlicensed and unfiltered advice with everyone.”
Priced at $12.99 each, OLLY Mood + Skin will be available nationwide at Walmart, Amazon, Target, and Olly.com. The collection features eight products in four core categories including:
- CALM Body Wash and Body Serum: An infusion of eucalyptus and amber notes envelops the senses in serenity, creating a calmer mood. The Calm OLLY vitamin complex is infused with hyaluronic acid, adaptogens, and vitamin B3.
- REVIVE Body Wash and Body Scrub: A refreshing fragrance that uplifts the senses, leaving you feeling revitalized. The Revive OLLY vitamin complex is infused with magnesium, electrolytes, and vitamin B12.
- BRIGHT Body Wash and Body Scrub: An uplifting burst of radiant citrus that energizes the senses and leaves your mood glowing throughout the entire day. The Bright OLLY vitamin Complex is infused with ginseng, caffeine, and vitamin C.
- RENEW Body Wash and Body Serum: A relaxing jasmine and bergamot fragrance that helps you unwind and prep for bed, so you can wake up feeling ready for the day. The Renew OLLY Vitamin Complex is infused with Retinol, Botanicals, and Vitamin D.
- OLLY Mood + Skin also offers the Happy Hoo-Ha Shave and Wash, available exclusively at Walmart. The products are dermatologist and gynecological-tested, fragrance-free vaginal wash, with a pH-optimized formula.
OLLY Mood + Skin recognizes how busy the day-to-day can be and each formula is made to fit perfectly into the one moment that’s truly yours—your shower. To learn more about OLLY Mood + Skin visit Olly.com.
