W Hotels announces a new limited-time collaboration with lifestyle label MondaySleepingClub, inviting guests to immerse themselves in a sensorial journey of sound, stillness, and expressive style. This one-of-a-kind partnership combines co-branded fashion drops and a two-day immersive pop-up, blurring the line between energy and ease to unlock a fresh new perspective on modern luxury.
Inspired by the contrast and connection between the two brands, the collaboration is anchored in the mantra “Sound On. Mind Off.” “Sound On.” represents W Hotels’ longtime passion for music, igniting the senses through curated playlists, live DJ sets, and the brand’s iconic Sound Suites. From the heart of New York City to Asia’s trendsetting neighborhoods, W Hotels has consistently challenged the norms of traditional hotel experiences through sound, scene, and self-expression. “Mind Off.” embodies the core philosophy of MondaySleepingClub, an aesthetic of calm, comfort, and cultural detachment that celebrates slowing down in a world that rarely does.
“We’re excited to partner with MondaySleepingClub to create a space that is both high-energy and introspective, an unexpected harmony of rhythm and rest,” said Bart Buiring, Managing Director, Luxury, Greater China, Marriott International. “This collaboration reflects W Hotels’ commitment to pushing boundaries and creating experiences that speak to a new generation of culturally driven luxury travelers.”
CO-CREATED FOR SELF-EXPRESSION
Two exclusive pieces bring the collaboration to life: a washed charcoal oversized tee and a classic black-and-white baseball cap. The palette draws inspiration from W Hotels’ refreshed visual identity, featuring monochrome, modern, and unmistakable elements. Clean-lined graphics, including the signature “Sound On. Mind Off.” mantra and a hand-drawn sketch of W New York – Union Square, layer in storytelling. On the back of the tee, a lone figure immersed in vinyl sits beneath the hotel’s iconic façade, a quiet ode to the harmony between outward rhythm and inward stillness, and a subtle nod to W Hotels’ deep-rooted connection to music culture.
The collection will be available for purchase at the Shanghai event and, in limited quantities, at select W Hotels across Greater China.
About W Hotels
Born from the social electricity of New York City, W Hotels has been at the forefront of lifestyle hospitality for over two decades. With 70 destinations around the world, the detail-driven design, signature Whatever/Whenever service, and buzzing Living Rooms cultivate experiences of social connectivity. Each location brings together the magnetic energy of W Hotels and the essence of local culture, creating spaces for new perspectives and a freedom of self-expression. W Hotels is currently undergoing a multi-year brand evolution, to meet the needs of today’s guest and deliver a new generation of luxury lifestyle experiences. For more information on W Hotels, visit w-hotels.com and stay connected on Instagram, TikTok, X, Facebook, and YouTube. W Hotels is proud to participate in Marriott Bonvoy®, the global travel program from Marriott International. The program offers members an extraordinary portfolio of global brands, exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including complimentary nights and Elite status recognition. To enroll for free or for more information about the program, visit MarriottBonvoy.marriott.com.
