Charlotte Tilbury has revealed the official makeup look of the Dallas Cowboys Cheerleaders 2025-2026 squad, available now at the nation’s largest beauty retailer, Ulta Beauty. As the DCC’s official beauty partner for makeup, skincare and fragrance, Charlotte has leveraged her 30 years of artistry and expertise to design an exclusive beauty look using her award-winning, best-selling makeup and skincare secrets, including her world-famous Magic Cream, Airbrush Flawless Finish, Hollywood Contour Wands, Beauty Light Wands, Pillow Talk Lip Cheat and Airbrush Flawless Setting Spray. To empower beauty lovers so that they too can unlock the magic of confidence, Charlotte’s curated beauty wardrobe for the DCC will be showcased at Ulta Beauty stores.
The magic doesn’t stop there – to amplify the initiative, Ulta Beauty will host unmissable pop-up events and share exclusive social media content from Charlotte Tilbury and the Dallas Cowboys Cheerleaders.
Collaborating with Ulta Beauty to champion one of the most iconic cheerleading squads in the world builds on Charlotte’s goal to empower everyone, everywhere to feel and look like the most confident, beautiful versions of themselves through the transformative power of makeup, skincare and fragrance. Announced in June 2025, Charlotte Tilbury’s partnership with the DCC represents a joint mission of bringing empowerment and joy to all, as well as a dedication to delivering unrivalled performance and next-level endurance – whether on the field or through performance-driven beauty formulas
Charlotte Tilbury MBE, President, Chairman, Chief Creative Officer, and Founder of Charlotte Tilbury, said:
“Darlings, it is such an honour to become the OFFICIAL BEAUTY PARTNER of the iconic Dallas Cowboys Cheerleaders and play a part in EMPOWERING these REMARKABLE WOMEN to BREAK BARRIERS in their field and PURSUE THEIR DREAMS without limits!
I am beyond excited to work with the DCC to create their makeup look for the 2025/2026 NFL season and ensure that each of them feels and looks like their most BEAUTIFUL, CONFIDENT selves with my LEGENDARY BEAUTY ICONS. To create the look, I began by studying the DCC’s archives and performances, all the way back to their origins in the 1960s. Their style is rooted in CLASSIC, TIMELESS AMERICANA, and so many of those cues are synonymous with the all-American beauties I have worked with throughout my career.
The look I have designed for the DCC is my AMERICA’S SWEETHEARTS LOOK. It’s Airbrushed FLAWLESS, PORELESS SKIN, a pretty, soft PILLOW TALK DREAM FILTER for the eyes, lips and cheeks, plus CAPTIVATING, VOLUMISED Exagger-Eyes lashes. It’s an effortlessly POLISHED look that the girls can trust to perform as FLAWLESSLY as they do on the field. I designed it to ENHANCE each girl’s natural beauty and TRANSFORM their confidence.
The DCC bring so much JOY, SPIRIT and INSPIRATION to the NFL players and audiences in the stadium and worldwide, so I cannot wait to partner with Ulta Beauty to be the squad’s ultimate cheerleaders and empower even more beauty lovers across the US with that UNMATCHED TILBURY FEELING!”
Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty, said:
“We’re thrilled to partner with Charlotte Tilbury to bring this iconic look to Ulta Beauty guests nationwide. As the largest beauty retailer in the U.S., we operate at the heart of beauty and culture to deliver the most exciting, on-trend assortments in a way that’s accessible and inclusive to all. Curated by Charlotte herself, this exclusive look celebrates self-expression, empowerment, and confidence—on and off the field. We look forward to welcoming beauty lovers of all generations into our stores this football season to experience the magic and timeless glamour of Charlotte Tilbury and to meet the inspiring women behind these game-day-ready looks.”
THE OFFICIAL BEAUTY LOOK OF THE DALLAS COWBOYS CHEERLEADERS 2025/2026 NFL SEASON
AVAILABLE EXCLUSIVELY AT ULTA BEAUTY AND CHARLOTTETILBURY.COM
PRODUCT BREAKDOWN:
Magic Serum Crystal Elixir
Charlotte’s Magic Cream
Airbrush Flawless Foundation
Beautiful Skin Radiant Concealer
Magic Vanish
Hollywood Contour Wand
Airbrush Flawless Finish Powder
Airbrush Bronzer
Brow Cheat
Legendary Brows
Brow Fix
Luxury Palette in Pillow Talk and Pillow Talk Dreams
Eyes to Mesmerise in Amber Gold and Champagne
Rock ‘n’ Kohl
Exagger-eyes Volume Mascara
Pillow Talk Matte Beauty Blush Wand
Beauty Light Wand
Lip Cheat in Pillow Talk
Lipstick in Pillow Talk
Airbrush Flawless Setting Spray
