Torriden, a leading Korean skincare brand dedicated to skin barrier health and science-backed formulations, announces their return to NYC in celebration of its recent launch in Sephora stores. The skincare brand, which is now available at 400+ Sephora retail locations and Sephora.com, is opening a Dive Into Splash pop-up experience in New York’s SoHo neighborhood to mark the occasion.
The 4-day pop-up, which will be open to consumers in late August, not only recognizes the new retailer partnership but also brings the story of how this major milestone for Torriden comes full circle.
As a top-ranking brand in South Korea, Torriden first saw interest in the U.S. after an organic TikTok post from creator Jessica Vu showcased the DIVE IN Serum in November of 2023. This prompted Torriden to expand its focus to include the American consumer. In Fall 2024, the brand hosted its first-ever pop-up in the US, achieving an incredible result by attracting 2,000 consumers across three days and catching the attention of a Sephora representative.
“Our team is incredibly excited to partner with Sephora,” said In Goo Kwon and Yoon Hee Lee, Co-CEOs of Torriden. “From the very first conversation, things moved quickly and dynamically. Throughout the process, we realized that collaborating with Sephora is more than just a retail partnership—it’s a meaningful opportunity to build a long-lasting brand. And by “brand building,” we don’t mean something flashy or exaggerated. For us, it simply means sharing our honest and in-depth understanding of skin with more people.”
“Sephora is thrilled to partner with Torriden and introduce their line of high-performing, science-backed products to our clients,” said Brooke Banwart, SVP Skincare Merchandising at Sephora. “Developed in their own labs in Korea, Torriden offers innovative Korean skincare formulations powered by their signature 5D Hyaluronic Acid technology, delivering deeply hydrating and effective skincare solutions for all skin types. We look forward to welcoming this brand to our Sephora community and know that it will be a great addition to our growing Korean Skincare assortment.”
The Torriden Dive Into Splash pop-up will focus on the main franchise of the brand, which is available at Sephora, the DIVE IN collection. Guests will experience photo opps, brand education, interactive elements, and sample opportunities, driving customers to Sephora retail locations to purchase and experience more.
The DIVE IN collection is a moisturizing line that is supercharged with 5D Hyaluronic Acid Complex, a combination of five types of hyaluronic acid across high, medium, and low molecular weights, to allow moisture to reach deeply into the skin. It includes Torriden’s best-selling Serum, as well as Cleansing Foam, Toner Pads, and Soothing Cream. Sephora also carries Torriden’s BALANCEFUL line, which is formulated with 5D Cica Complex and contains five types of Centella Asiatica Extracts – to soothe, calm, repair, and strengthen combination skin. This collection includes a Serum, Cream, Toner, and Cleansing Gel.
The Torriden Dive Into Splash pop-up is open to the public August 28th-30th, 11am-7pm, and August 31st from 11am-4pm at 437 Broadway, New York, NY 10013.
More information on Torriden’s Dive Into Splash pop-up and brand updates can be found on Torriden’s social media channels @torriden on Instagram and @torriden.officialshop on TikTok.
