As more men prioritize skincare, many are embracing the popular “skinimalism” concept and simplifying their routine with fewer, yet highly effective products. To directly address this growing demand, Japan-based Suntory is proud to announce the U.S. launch of KIZEN, a groundbreaking solution in men’s skincare.
KIZEN’s flagship 3-in-1 Complete Facial Moisturizer is designed for modern men who want results fast and without hassle. KIZEN’s innovative formula offers a streamlined way to a healthier, more vibrant complexion, combining toner, serum, and hydrating cream into one high-performance product that delivers visible improvements in as few as 10 days.
“With today’s busy consumers in mind, we are launching KIZEN to directly answer their demand for simplified skincare products that are easy-to-use yet effective. With our patented Water Bond Technology™, we deliver results you can feel in just one short minute to apply the product,” says Makoto Sakamaki, Chief Executive Officer at Suntory Wellness America. “Most men are looking for healthier and hydrated skin. When your skin is in good condition, you naturally feel more confident and positive. That’s one of the reasons we’re thrilled by the feedback from users noticing real change from using KIZEN in just 10 days.”
Developed, Designed, and Produced in Japan – Made for the American Man
With more men prioritizing skincare, including those embarking on skincare journeys for the first time, many are embracing the popular “skinimalism” concept. The term, originated from the Pinterest 2021 Trend Predictions Report, is a portmanteau of “skin” and “minimalism” and speaks to simplifying one’s skincare routine with fewer but equally effective products.
This launch marks Japan-based Suntory’s strategic expansion into the U.S. men’s skincare market. Drawing on Suntory’s rich history, including its expertise in crafting fine whiskies, the company discovered the unique skin benefits of Spanish oak. Over a decade of extensive research by KIZEN’s Research and Development team led to the extraction of polyphenols from Spanish oak, which improve skin texture and appearance – now bottled for wellness-minded consumers in KIZEN products.
