Let the holiday shopping begin! A PwC survey of 4,000 consumers shows that Americans plan to spend an average of $1,552 this season. Ranking high on shopping lists? Beauty products! Data from a recent Circana survey suggests that a significant portion of consumer spending will be on beauty products, with gift sets being a major driver.
So, why are holiday kits so popular? For more on this trend, we turned to skin care guru Peter Thomas Roth. An influential segment leader in the beauty industry, Roth is known for creating clinically stronger formulas and leads all research and development efforts at his state-of-the-art lab and manufacturing facility.
In general, why do you think beauty kits are so popular this time of year?
“I think the number one reason is the amazing value! It’s the only time of year when you can get prestige skin care favorites bundled together for less than the cost of buying them all separately. When putting together my holiday kits, I always make sure to offer my most popular products at incredible prices. I can’t wait for everyone to check them out. FYI, they make great gifts for other people, but it’s okay to treat yourself too!”
Tell us about your holiday skin care kits this year.
“I’m all about making clinical skin care fun and accessible, and my holiday kits are a perfect example. If you’re getting one of my kits, I want you to be excited about it! This year, the packaging really pops—with vibrant colors and playful prints, you may not even need wrapping paper. Of course, the best part is what’s inside! After you use my products, you’re going to look gorgeous.”
Which holiday kit do you think people will enjoy most?
“All of them! There are so many to choose from, but I think people will especially love my Full-Size Vitamin C & Hyaluronic Eye Patches 2-Piece Kit. It’s only $55 and includes full-size jars of my Potent-C and Water Drench Hydra-Gel Eye Patches for the price of one! The holidays can be tiring but sit back and relax with these patches and you’ll look fabulous and refreshed.”
Any other crowd pleasers?
“My 24K Gold Glow-Up 2-Piece Kit, because who doesn’t want a holiday glow-up? This kit has a travel-size jar of my 24K Gold Hydra-Gel Patches and a 1.7 fluid ounce size 24K Gold Mask for just $39. If you bought these products separately, it would come to a total of $83! You can give away the entire kit or break it up and use the individual products as stocking stuffers.”
Any Other Holiday Kits You Recommend?
“Anyone with dry winter skin needs to check out my limited-edition Full- Size Day & Night Cloud Creams 2-Piece Kit! It includes full-size 1.7 fluid ounce jars of my original Water Drench Cloud Cream and my Water Drench Rich Cloud Cream for just $54. In other words, for the price of my original cloud cream, you get a second cream free! You can use my original Water Drench Hyaluronic Cloud Cream Hydrating Moisturizer as your day cream for fluffy-light moisture and line-smoothing, and my Water Drench Hyaluronic Cloud Rich Barrier Moisturizer as your night cream for rich, protective moisture and overnight barrier strengthening… Brilliant!”
