ILIA Beauty, the pioneer in clean beauty, launches Skin Blur Hydrating Serum Concealer, a soft, featherweight concealer that melts into skin for a crease-resistant, blurred 12-hour wear.
With carefully-selected ingredients meant to perform harmoniously and to protect your skin, Skin Blur Hydrating Serum Concealer pushes the boundaries of clean, high-performance formulas.
Skin Blur Hydrating Serum Concealer boosts elasticity and firmness and provides 12-hour hydration, reducing fine lines and wrinkles and reinforcing the skin barrier overtime, through powerful skincare ingredients—Matrixyl 3000 Glyx peptide complex to plump, sea fennel extract to brighten and smooth and caffeine to depuff. Infused with powdered microspheres that diffuse skin, Skin Blur self sets, delivering a naturally flawless finish in 34 shades.
“Skin Blur Hydrating Serum Concealer creates a soft, airbrushed canvas,” said ILIA Founder, Sasha Plavsic. “The finish is blurred versus dewy, while still hydrating, which is key. The formula, as a serum concealer, has more skincare benefits—as you wear it, Skin Blur helps make your skin better, creating a beautiful transformation over time.”
In a clinical study of 53 people after 12 hours after 21 days:
- 100% said Skin Blur instantly blurs skin.
- 100% said Skin Blur feels weightless.
- 96% said Skin Blur doesn’t crease.
- 100% said bare skin looks healthier and more even.
Skin Blur Hydrating Serum Concealer is clean, safe for sensitive skin, non-comedongenic, Dermatologist tested, vegan and cruelty-free.
Priced at $32, Skin Blur Hydrating Serum Concealer, launched online on March 3rd at iliabeauty.com, Sephora.com, Sephora.ca and Ulta.com. In-store availability follows on March 6th at Sephora and March 8th at Ulta.
ILIA celebrates Skin Blur Hydrating Concealer as the new holy grail concealer with lovers of the brand at The Complexion Residency, an immersive mobile experience and pop-up experience, starting March 3rd through March 8th in Los Angeles, CA. The Complexion Residency pop-up returns on April 9th through April 12th in Vancouver, BC. For more information on how to join ILIA in real life, visit @iliabeauty on Instagram.
